• Dental Marketing ,
• 13 Nov

Today, it’s all about digital appearance.

Back in the day, dental company representatives had business cards that helped them leave an impression on a potential client. With a business card, a customer was also able to get all the relevant information about the dentist.

All of this is no longer necessary.

As long as you remember a dentist’s name, you will be able to get their details on the web. Because of that, the quality of the dental sites has become so much more important.

Here are seven great reasons why you should consider improving your dental website:

• It improves conversion
• Creates a positive impression on patients and potentially reduces dental anxiety
• Allows you to track interest
• Helps you promote new services
• It can be used for various events that you’re a part of
• Provides all the relevant data in a digital format
• It may help you rank higher in Google for specific keywords

Why does every dentist need a professional website in 2020?

Dental websites are new-age business cards. They are an interactive platform that can serve numerous purposes.

In fact, if you’re not getting anything from your site, it is likely because you’re using it the wrong way or perhaps because it isn’t good enough.

Some dentists are managing to penetrate their local market simply by having an actionable site.

Here are 15 of the best dental sites examples you can get inspiration from:

1. Alexandra S. George, DDS

This is probably one of the best dental sites within the industry. Keep in mind that judging a website can sometimes be hard; it often comes down to your personal preferences. However, this particular one checks all the boxes.

The first thing that you will notice is an awesome photo on the home page. It depicts the whole team, which can loosen even the most distrustful of people. You can easily book an appointment through the site, which is a must.

There are also other options, such as browsing various services, checking patient reviews, reading blog posts, etc. It has a nice sidebar that shows you various patient stories. These reviews are pretty basic, but there is an option of clicking on them and getting some extra info.

Unlike most dental sites, it has several categories of blog posts, making it always fresh and exciting for readers. There is a lot of emphasis on warm, bright colors.

2. Timberhill Dental

One of the most important features for any site is having a good call-to-action button. In this particular case, this button allows you to schedule appointments, and it is in a dominant position on the home page.

Timberhill Dental utilizes white color for the background combining it with some other softer colors. The website doesn’t feel stuffy; there is a lot of space in between texts and pictures. To make it even better, pictures are top-notch, further helping to sell the service.

There is a lot of emphasis on patient reviews as well. Circle headshots are used, making the photos much different from everything else on the page. It is obvious that the marketing team wanted visitors to pay attention to them.

Browsing is really awesome as visitors can get to relevant information in a few clicks. Lastly, one very neat feature is the comparison chart, which is very unusual for dental sties. Still, it works magic in this specific case.

3. Absolute Dental

Oftentimes, dentists are reluctant to make videos. This is mostly because they take a lot of time. But, if you hired a good marketing agency, you can definitely ask them for some initial assistance.

Absolute Dental creates its own videos highlights various services. The dentist explains how the process will go giving lots of information to potential clients. But there is more to these videos; they also help patients with their dental anxiety.

Absolute Dental pays attention to its social media continually updating it. You can find social buttons in prominent places, so you will never have trouble navigating the site.

This is one of the best dental sites examples of how you can combine informative and interactive content.

4. Bates Dental

If you want to see an elegant dental site, there is no better example than Bates Dental. Besides your traditional clickable buttons leading to social media, it also has a navigation bar that is position on the side. This is a bit different from your ordinary bars, which are placed on the top.

The whole site is very sleek and nice, simply inviting the potential leads. While wood elements are really uncommon for dental sites (even for dental offices), this site uses it to make a great impression. Interestingly, this site doesn’t have too many stuff on the homepage.

The creators made sure to avoid putting too many words on the front page, but instead, they used a drop-down menu. The cool feature of the testimonial section is the fact it has star reviews. That way, you can both read the reviews and see what people feel about this dental practice.

5. Bethesda Family Dentistry

Dental offices often remind us of family. This makes sense; we usually take our kids to the same dentist that treated us, and once this dentist retires, he or she will leave the office to the kids. Given the name of this site, it shouldn’t surprise you that the company is trying to score points based on family values.

On this incredible dentist site, you can leave a Yelp review so everyone can see it. While Bethesda Family Dentistry is family-oriented, it looks really modern. In fact, its pages look as if they were ripped from a fashion magazine.

One of the features that we simply loved is 360 degrees Google tour. It is a very rare feature for dental practices, and we’re sorry more dental offices don’t use it as it makes a great first impression in this case.

Testimonials are categorized into 3 different columns, which utilize the space pretty nicely. There are also links that can lead you to pages where the reviews were originally placed.

6. Dallas Dental Arts

If you’re looking for a sure-first solution, then you should definitely consider a professional approach. Dallas Dental Arts took this to heart as they have an immaculate and official site. You can check the office’s photos, which makes you feel a bit closer to it.

While most of the colors are really bland, there are some warmer colors to upset the pattern and make a nice impression. According to it, Dallas Dental Arts is considered as the best dental practice in Texas. If you check the reviews, you can easily tell that this is not an exaggeration as most of the feedbacks are simply amazing.

Somehow, this site also manages to look modern. It puts text elements in boxes, highlighting them in the process.

7. Caitlin Batchelor Dentistry

The layout of this dental site is a bit different but still impactful. It has the central square area where most elements are placed. The outside area looks like a family tapestry, making it feel a bit homier.

The dental marketing company did a smart job here: they used molars for this tapestry, which creates an instant association. While the central area doesn’t have too much stuff on it, it still provides more than enough information.

Everything is nicely split apart, so there is no way you will confuse something. It also has a great blog that is regularly updated. One of the features that we really loved is the snippets that were used for it.

Caitlin Batchelor Dentistry doesn’t have many social profiles; it only has a link to its Facebook page. Still, it is more than enough if you want to make contact outside the website.

8. QVC Dental Baldivis

Although this isn’t the most innovative site on the list, technically, it is one of the best dental sites we’ve seen. It has everything that a dental website needs helping the conversion.

The company has Facebook and Twitter pages that are reachable via site buttons. The main information is really visible and placed in prominent positions. So, you won’t have to wander around looking for information.

QVC Dental Baldivis blogs regularly so you will always have something new to read. Still, the homepage isn’t packed with the content or too many letters; the visitors will not be distracted from what is important, and that is hiring the dentist.

There is a call-to-action button in the top right corner allowing visitors to book their next visit instantly.

9. Riaz Dental

Not all sites are known for their color schemes. However, when it comes to Riaz Dental, we have to give them two thumbs up. Furthermore, the photos are very lively and professionally made.

But all these marketing features aside, the main information is easy to access. There are several buttons that you can click on to book an appointment. A neat feature is the New Patient bar that gives some additional options and information to the new visitors.

The dental marketing team did a great job with branding.

10. Boutique Dental Care

Here is another site that did a great job with its branding. It is very welcoming and warm, which is the best quality of any dental site.

There are lots of clickable links that will provide users with additional information regarding the service.

Nevertheless, the site is both modern, and with its contemporary atmosphere, you will have the impression that the dentist uses the latest techniques and equipment.

11. Cedar Village Dentistry

Most people don’t even know where Mason, Ohio is. This small city with 35,000 isn’t known for anything. However, it is home to Cedar Village Dentistry, one of the more advanced dental offices in the US.

What makes it even more interesting is the fact this office works on a pro bono basis. There are lots of photos and videos showing off doctor’s skills.

To make it even better, Cedar Village Dentistry is a firm believer that healthy people make for a healthy community. Their website is very modern and would make an instant impression on almost anyone.

12. James Catt, DMD, PC

There are lots of amazing dental offices in Oregon. Due to this competitive nature of the market, there are some really amazing companies out there.

For example, Oregon’s Rogue Valley has more dentists per capita than the majority of the big cities in America. Because of that, dental companies are trying to get an edge true to their website. One of the best examples of this practice is James Catt.

He focuses on his work experience, education, and awards. Dr. Catt has an amazing professional resume that he managed to highlights through his website. Among others, the Doctor is always willing to help out uninsured patients.

13. Glo Modern Dentistry

Glo Modern Dentistry is situated in Los Angeles. As a company that serves such a big city, they have to deal with lots of competition. Luckily, their website is more than prepared for such a challenge.

Glo Modern Dentistry puts lots of emphasis on branding. They have an excellent logo showcased in several places on the site. Due to the fact they have a big influx of patients, the company always offers some discounts. These discounts are placed on the home page so they can easily attract potential patients.

There is also a lot of content showing how various processes are done. Videos such as this are very important as they build trust and also show professional’s expertise.

The only potential drawback of the website is the fact is having such an extensive new patient section. Prior to booking an appointment, you have to fil so many fields that it might seem a bit too much.

14. Embassy Dental

Cool navigation bars are one of the first things that stand out. Embassy Dental did a great job with theirs, which is why they are regarded as a company with one of the best dental site designs in 2019. They rely on lots of cool icons to make the experience that much better.

Furthermore, some of the main clickable options are properly spaced. You can easily book an appointment, get contact information, or learn more about the team. Like most other dental sites, there are new patient forms that have to be filled prior to booking an appointment.

One thing that is really great about it is the fact that they managed to remove everything that is unnecessary, leaving the pages with core information.

15. Alexandra S. George, DDS, LVIF

Although you might think that this website is very similar to many others on this list, there are several features that are quite awesome.

First and foremost, it focuses on team values. There is a big picture in the center of the homepage showcasing the whole office. It is a great way to build trust with new patients and relate. They are led by the mindset “Expertise and Friendliness” which further empowers the message.

On this site, you can read reviews, learn more about the practice, check the blog posts, etc. Best thing yet? You don’t have to leave the homepage in order to do all these actions!

Conclusion

Now you’ve seen fifteen of the best dental sites out there.

There are lots of different approaches to creating a quality website.

Ideally, you will create a visually appealing site that is also very functional. It is also good to have some unique elements; that will set you apart from your competition.

In the end, it is all about acquiring new patients and providing information to the general population. If you did it right, you should succeed in both goals.

Lastly, if you need a good marketing agency to build the site for you, don’t forget to give us a call. We will make you a site that will bring so many new leads!