Starting any type of a joint venture with an unknown company is always a risk.
This is especially true for the dental profession.
Unlike some other industries and websites, dental practices depend heavily on reputation. In the end, you would never allow an inexperienced dentist to fix your teeth, right? This makes it very sensitive to any kind of feedback.
If you hire an unknown dental marketing company, you won’t know what you’re getting. Given how that this organization will have access to your sensitive web data and will manage your online reputation, all sorts of issues may occur along the way.
Unfortunately, avoiding any promotion is also not a solution. Today, companies rely heavily on web marketing, search engine optimization, and social media marketing. It is really hard to start a new dental practice or to expand the business without any marketing assistance.
As a way of avoiding all these potential issues, you need to be able to asses a marketing company.
Here are some tips and tricks that will allow you to do just that! Read on!
There are lots of marketing companies on the web and needless to say, you will have to do proper research.
Organizations working in this field always try to present themselves as the “best in business”. Given they know a lot about marketing, most of them are able to make it seem that way.
Your task is to filter through all the results and find the marketing companies that are true to their word. It’s not about appearance but about substance and results. So, here are some things that will help you out:
By doing this initial research, you will at least learn more about the major players.
Of course, every company is a separate entity and they may vary in terms of service quality. Also, even if they’re good, there might be certain things they’re bad at. It is usually not a clear cut but try at least to reduce the margin of error.
Although you might think that every marketing agency is the same in terms of their ability to work on various projects, there is a big difference between companies based on their specialization.
Being an expert in the dental field is not the same as being an expert in the medical field. While these industries might be similar scientifically, they are completely different marketing-wise.
First and foremost, every industry or niche has its own players. There might be even some unspoken rules in terms of competition, do’s and don’ts. Needless to say, even though they might be competition, companies often stick to each other and have a certain dose of respect for their peers. But, to inexperienced people, this becomes obvious only after starting to work in a particular niche.
Marketing companies that have worked within a field for years, or even decades, have an intimate knowledge or the market, competitors, news outlets, products, and services as well as everything else that might have an impact on your campaign. This makes it much easier and more efficient to run a marketing campaign.
The same goes for dental practices. When hiring a new company, make sure they are dental specialists. Here are some of the ways you can determine this:
Marketing professionals usually have lots of different experiences during their careers. The profession is as such that they’re often jumping from a profitable to a profitable industry. Still, that doesn’t reduce the fact they have to be specialized in dental marketing.
Internet marketing involves various processes.
Some of the common services that companies are offering include content creation, email marketing, outreach, link building, search engine optimization, competition monitoring, social media marketing, video creation, Facebook, YouTube, Google Ads and so on. Each service is specific and meant to accomplish a different goal.
Why is it important for a company to have different services?
While it is really hard for one company to perform various approaches, it is still possible. In the end, it all depends on the people they’re hiring. Having all these services in one place makes your job much easier.
First, if one of the approaches doesn’t suit your needs, you can simply change the package during a month and start doing something else without additional costs.
If you want several things to be done at the same time (for example search engine optimization and social media marketing) you can get everything in one place without having to rely on several service providers. This way, you are able to save a lot of money and time.
Being proficient in several marketing methods also allows management to make better long-term decisions. If a particular thing isn’t working for your business, the project manager can adjust strategy on the fly and suggest something different.
Of course, you might want just one type of service. If you already have something in mind prior to hiring a company, then this tip isn’t as useful.
Now, you might not think that responsiveness is something that is very important when hiring a marketing company. In the end, all you have to do is pay for your package and relax. Wrong!
When it comes to small and medium businesses, there is a lot of hands-on approach. Oftentimes, you will discuss things directly with the marketing manager trying to figure out the best strategy. In the end, no one knows your company better than you. In fact, most dental practitioners prefer having a proactive role.
Today, marketing experts are easily reachable via Skype and other similar programs and applications. Furthermore, lots of them have separate phone lines or even call centers where you can reach them. Also, some of them will have a virtual assistant on site ready to assist people who have spent considerable time reading content on site.
Responsiveness isn’t only a sign of good will; it is a sign of professionalism and excellent customer care. It is something that can easily check through initial conversation. Responsiveness and availability are especially important to dentists who are outsourcing their services to another time zone.
Although some of the marketing companies have prices shown on their site, that doesn’t mean there is no option to negotiate.
In the marketing world, prices are a very relative thing. There are a lot of factors that impact its creation such as the reputation of the company, their track record, how long they’ve been in business and so on. But, as mentioned previously, price doesn’t have to be related to the quality of service.
When looking for your next dental marketing company, make sure they have flexible prices. Packages are not that important as you probably have some ideas of your own; packages are only used so that a company looks more professional.
You simply shouldn’t buy something that doesn’t suit your needs. Instead, find a company that allows you to negotiate the prices and purchase only the services you actually need. Being able to change services during a contract is also a plus.
Finding the right marketing company for your dental practice can often be a choir.
Besides everything mentioned in this article, you also have to find people who are easy to cooperate with. Marketing projects may take months and even years so having a good team beside you is a must.
No matter what, try to take a proactive approach. From analyzing the companies to day-to-day planning. You’re the one who leads the company; marketing agency is just there to help you out.
If you have any questions regarding this article, make sure to contact us at any time. We will be glad to help!
We’re a marketing company that serves dental clinics across the USA and helps them grow their business. We have over a decade of experience in SEO, Facebook advertising, email marketing, and content writing.
Country: United State Of America
Zip Code: CO 80809
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