Today, internet marketing is the best way to attract new clients to your practice. But there is one thing that usually poses a problem for a business that uses this approach: you need to look proficient. In the end, you wouldn’t trust anyone with your wellbeing, would you?
This is why your website has to be impeccable. While browsing the site, the potential customer has to have an impression that he’s dealing with an expert. But there is only a handful of things you can do to persuade him into thinking that.
One of the best ways to quickly connect with people is through great content.
So, before you start investing in Facebook Ads, Google Ads or search engine optimization, you need to have great content on your site.
Basically, every written word on your site is regarded as content.
Whether its menu, homepage, category pages, or blog content, all of this is regarded as content.
Most people think that content is used to help people out; to give them more information. While this is true, it has an even greater purpose and that is to persuade potential clients to give you a chance.
Content is meant to bridge a gap between the two of you. It has to be very actionable and everything you create has to be purposeful. At the same time, you need to show expertize and build confidence in a future patient.
Hiring a content expert is extremely important. Even if you decide that you only need a good homepage, service pages, and a few other basic pages, it is much better if this is done by a professional who knows how to maximize content’s potential.
Keep in mind that potential clients don’t have much information about your company when they visit your site for the first time. Because of that, every word matters as it can be a difference between a reader and a future client.
There is much more to content that simply “making your site good”.
Great content can affect the reader in numerous ways. There are also some other, secondary effects that may be accomplished with it. Here are some of the main benefits of having proper pages.
The biggest issue for young dentists is building trust with potential clients. People tend to question their expertize partially due to fear and partially due to the fact they don’t know a dentist in question. While there is no way to gain experience overnight, you can leave the impression that you’re proficient. How to do it? By creating relevant content. Dental offices that have great blog content will appear as knowledgeable enough. Even if a person doesn’t understand the topic, the very fact you’re covering it will make them feel as if you have enough knowledge about it. If these posts are properly written, if they are relaxed and are connecting with readers, you can easily overcome all of these potential issues.
Dental offices are late adopters when it comes to marketing strategies. This is why businesses who try new things can easily rise to the top. This can especially be seen with content marketing. Most sites are minimalistic with only basic content describing the practice and giving contact information. By having a clear content marketing vision, you can differentiate yourself from all those who haven’t adopted this strategy. It is something that will affect other processes as explained in the rest of this article.
Sometimes, you might have content on the site but you’re simply not able to “click” with your target audience. This might be due to the fact you’re not addressing the right audience. Amazing content is not only good in its form; it also should target your potential clients and increase their need to buy from you. People who read the pages need to feel as if you’re talking to them. At the same time, you need to modify the text so it is suitable for target demographics. For example, you might use a lighter tone with young people while the elderly will prefer a respectful tone. If you create content with a purpose, you will increase the odds of reaching the right people.
They say for a reason that there is no bad publicity. If you’re proactive with your content, if you constantly publish and promote something new, you will slowly start reaching a larger and larger audience. Even though your opinions may not be ideal, internet users will start acknowledging it. In time, you will slowly reach a bigger and bigger audience. Through social media and sharing, your posts will go viral (even if it’s on a smaller scale) and you will start positioning yourself as an industry leader. Now, your peers don’t have to respect you that much as long as internet users have a good opinion about you and your practice.
Website content has a strong impact on all other activities. As you start creating articles for your blog, you will also have things to post on social networks. These same articles will have a positive impact on your search engine optimization and can be a great asset when trying to promote your blog. You might even go a step ahead and start sharing some of your thoughts. If you have a proactive mind and are generally interested in the future of the dental profession, you might even become a news source or a person that has revolutionary ideas.
Good content always finds its way to eager readers. Whether we’re talking about other dental practices or other types of sites, it is something that will make you visible. Now, whether people agree with you or not, these articles can serve as a conversation starter. If you’re interested, you can go from there and start establishing contacts with other dentists and sites. Needless to say, this can lead to all sorts of opportunities.
There are lots of reasons why marketing, in general, is great for dental companies. For example, it allows you to upsell your services. Truth be told, there is a limit to how many people a dentist can help during a week. Unless you’re willing to expand, this puts you in a position where you might even lose some of the clients as you cannot attend to all of them. Instead of trying to get more clients and work overtime, you can use these marketing activities to get more revenue per patient. Content marketing can become the backbone of that strategy and one of the main reasons why you work the same amount but make more profit.
As you can see, content marketing works well with other approaches and efforts. It is a great branding tool that helps you build your site and by doing so, it puts you in a position to succeed long term.
Keep in mind that content marketing is a long-term approach. Unlike some other marketing strategies, you will always have this content on your site and it will continue generating views for years to come. In that sense, it might prove to be more useful than you though in the initial months.
Of course, everyone can make their own content if they have a good command of the English language and some marketing basics. Still, it is not an ideal situation given that it takes years for content marketing experts to perfect their craft.
If you do decide to start creating your own posts, here are some things you should keep in mind.
Is the information simple enough? Does it provide value? Can it help you get more clients?
Is this a relevant topic? Will it boost the number of visitors to your site?
What kind of topics do you need to cover? Did you miss anything? What is your end goal?
Is your content well optimized? Can it help you rank? Are you using the right keywords?
Have you added a call to action? How is your brand represented in the article? Did you hint that you can help the reader?
With these simple tips, you can start creating your content today.
Still, if you do encounter some issues, you can always contact our company and we will help you out!
We’re a marketing company that serves dental clinics across the USA and helps them grow their business. We have over a decade of experience in SEO, Facebook advertising, email marketing, and content writing.
Country: United State Of America
Zip Code: CO 80809
© Copyright: 2019 Dentie Leads. All rights reserved.