• Dental Marketing ,
• 05 Dec

Have you tried dental ads for your clinic?

The dental industry has always been competitive, but in this age of digital marketing, everything’s turned up a notch. 

Another reason why dental ads are so important is the fact people are moving a lot.

While seeking new job opportunities, it isn’t unimaginable for young professionals to change their home address several times.

So, unlike decades prior, you constantly have to change your dentists. And when choosing a new dental marketing expert, you have to rely on search engines and social media for the right information. 

Finding a good dentist in a new city isn’t that easy. Dental anxiety makes it even harder to entrust your oral health to an unknown person. Due to all of this, dental ads have become an integral part of the industry. 

There are lots of different ways you can approach online dental marketing. Here are some of the best examples of successful ad types:

1. Focus on Facebook demographics

There are lots of different ways to advertise online. However, dental Facebook ads are regarded as one of the best solutions. They allow you to connect with individuals of various ages. Even older people (which is your ideal audience) use this social platform. If you know how to utilize Facebook demographics, you can find your perfect patient. For example, you can input various parameters such as relationship status, language, location, income, etc. This fine-tuning allows you to find perfect leads without losing too much money on wrong targeting.

2. Seek out local leads

We don’t have to tell you that the ideal patients are those in your vicinity. There are a lot of good dentists out there, so people can always rely on local experts without having to travel long distances for treatment. Local Facebook ads are a great way to increase awareness of potential patients in your vicinity. Nowadays, you can even utilize a map card, which gives you a visual dimension. You can learn more about practice’s work hours, distance from your home, how to get to it, etc. It gets even better! You can add a call-to-action button, which will surely increase your conversion rate.

3. Click-to-call function

Nowadays, companies are doing their best to make booking easier. There are virtual assistants, 0-24 call centers, and other systems, allowing you to book an appointment at any time. The same goes for ads. Whether you’re relying on Facebook ads or Google Ads, both of these services have click-to-call. This makes everything easier as you’re able to land a client in an instant. Click-to-call dental ads have several advantages compared to other booking methods. For example, you don’t have to fill lengthy forms in order to book a treatment. Perhaps the best way to use click-to-call function is via smartphone. Nowadays, most people use mobile devices to browse the web. While having a smartphone in hand, it makes sense to call an office and book an appointment instantly.

4. Income targeting via Google Ads

Google and Facebook are constantly joshing for a position in the web ads world. One company focuses on search engine ads while the other uses social media ads. Both of them have specific merits, and both of them rely heavily on demographics. With Google, you can set up various demographic parameters allowing you to find leads based on their income. Now, we all need to fix our teeth. However, in the last several years, the industry is focusing more and more on cosmetic procedures. These procedures can yield extra revenues. Unfortunately, given that they are an additional cost, they are more popular among the wealthier class, which is why income targeting via Google Ads is so awesome!

5. Contact your visitors

If you want to run a successful dental office, you require several digital channels. Besides your website, you need to be present on social media. Then, you can connect all these channels and start capitalizing. One of the best ways to capitalize on your previous visitors is through remarketing campaigns. So, what’s happening here? Basically, if a person ever left their email address, you can use it to create a unique ad that will focus on that particular patient. Then, send them an email with an offer. For example, if they previously had teeth whitening, you can create an ad that revolves around it. This way, you will be able to get more returning patients without breaking a sweat!

6. Remind your patients

We usually don’t fret about our teeth. In fact, many people are procrastinators when they need to visit their dentist. Given that most dental conditions are not as scary as some other medical conditions, people take their time. They will book an appointment and often miss it as they don’t feel like visiting. Appointment reminders are a great way to get them back into the seat. You can do it via email or phone call; everything works! These appointment reminders can also be used proactively. For example, if a person needs an annual checkup, make sure to remind them of that. 

7. Focus on urgency

When creating dental ads, most people use general expressions such as “dental services” or “dental services + location.” But, one of the keywords that are often underutilized is “emergency.” Needless to say, if a person has a dental emergency, they cannot wait for too long. It forces them to make an appointment even if you are not their preferential practice. Because of that, you can showcase skills to a person who wouldn’t otherwise visit you. That way, you can snatch patients from the competition and also convert leads who don’t have another option.

8. Interactive Facebook and Google features

The great thing about competition is that it forces companies to reinvent themselves constantly. The same goes for Facebook and Google. Some of their newer features are pretty awesome, and you should know about them before running a marketing campaign. Facebook now provides a new feature that would allow you to utilize Messages for business communication. When someone clicks on your ad, you are able to send an instant message, thus opening a channel of communication. Google has a neat feature with its Google Maps. Basically, when you advertise with it, your leads will get directions to your office.

9. Yelp and other review platforms

Now, this isn’t your traditional advertising, given that you’re not actually paying money. However, if you are able to utilize platforms such as Yelp to your advantage, you can see a significant rise in leads. All you have to do is ask people for positive reviews and start increasing your score. Most people nowadays rely on web ratings when making a purchasing decision. The same goes for dental offices; be sure that potential patients will check you out before visiting. This is why these scores are so crucial for the future of your dental practice.

10. Use email marketing to your advantage

Email marketing is not a new concept; it has been around for a while. However, it is regrettable that dental practices are not taking advantage of this marketing method. Email marketing is great as it gives you a direct yet official channel of communication. It is much more professional compared to social media. Thus, people take these messages more seriously. You don’t have to pitch potential patients directly; you can use emails for wishing them a Happy New Year, or you can send them a birthday card. The only thing you need to be careful about is when sending emails to unknown people. This can get you in trouble if you don’t do it the right way. But, if you want to explore this option, Dentie Leads can definitely help you!

11. Instagram is great for dentists

Instagram is becoming increasingly popular in the last few years. This is especially obvious in the dental niche. Now, we do understand that not everyone likes to see images showcasing various conditions. However, some things can look good and convert well. Instagram is excellent as it instills life to otherwise mundane dental content.

12. ZocDoc

Maybe you don’t know this, but there are various social media platforms created for dentists and their patients. One of them is ZocDoc. This fantastic site offers different options to their users, whether they’re medical professionals or people who need treatment. ZocDoc allows dental clients to browse dentists based on their location, availability, specialty, and other factors. It is an easy way to find a medical professional according to your needs. That being said, you should at least give ZocDoc a chance. 

13. Create referral programs

We don’t have to tell you that word-of-mouth marketing is still the best promotional activity for dental offices. That being said, you need to utilize it to the best of your ability. An excellent way to go about things is by creating referral programs. Create various discounts and giveaways based on the number of recommendations. Even if it is one patient, make sure to reward a person who recommended him or her. What’s even better? You don’t have to be a marketing genius to start this program.

14. Start investing more in videos

The online marketing landscape is changing rapidly and continuously. It is hard to stay on the top of your game if you’re unable to reinvent yourself and learn about new processes and techniques. For example, videos have become more critical in the last several years with the rise of YouTube. Even if YouTube didn’t exist, it is evident that people are reacting favorably to this type of content compared to other posts. Start creating videos as soon as possible; you don’t want to miss out on the potential leads and exposure.

15. Local events are great for dentists

Although a good dentist will become renowned in the whole city, most people prefer going to their local expert. Because of this connection to the local community, you can do a lot by organizing events. No matter what you do, it will probably be useful. Send a positive message, educate people about the importance of dental health, and make sure to give some freebies!

To wrap it all up

If you don’t start running dental ads, you will slowly start losing your market as a dentist.

The dental industry has become so competitive, and some participants are willing to do everything in their power (and a bit more) to gain an edge. Try to be proactive and start advertising with one of these dental ads. 

You will be able to do some of these promotions yourself. However, when it comes to Google and Facebook Ads, we suggest that you hire Dentie Leads. Our company has lots of experience serving dental companies, and we are confident that we can help you as well.

Give us a call today!