If you own a dental clinic, you have probably thought about Facebook advertising at one point or another. And to be honest, why wouldn’t you? Facebook is the biggest social platform in the world, and one of the best places to find potential dental leads.
But starting a dental Facebook campaign is not as easy as it seems.
There are lots of things that a casual user needs to know about Facebook ads, which is why most dentists prefer hiring a marketing agency.
In the end, it will be much cheaper to hire a dental marketing expert than to go through the process of trials and errors.
Before we go through some of the top dental Facebook ads examples, let’s see what the potential benefits of Facebook advertising are.
If you are a dentist, Facebook ads are probably the best way to promote your clinic.
First of all, the most popular social network brings together people from all over the world. Regardless of your age, sex, or nationality, there is a good chance you have an account. So, no matter where your dental practice is located, there is a good chance, a lot of people will see your ad.
Also, remember that Facebook ads are an instant promotion. Once you make a deal with a marketing agency, it will only take a few hours to start a campaign.
That’s the brilliant thing about this type of online promotion: you can set it up quickly and instantly get results.
If the dental marketing experts are good at their job and it has previously handled dental clients, don’t be surprised if you get amazing results in a short amount of time.
Facebook ads are also great as they allow you laser-focused targeting.
You can use very specific demographic parameters focusing on a specific type of customer. One of the most powerful features allows you to advertise only to people who live in the vicinity. This makes every campaign much more efficient.
What is most important is that these campaigns have a great track record.
Most clients are able to get an amazing return on their investment. The profit also increases over time, as the majority of the clients will be returning for additional treatments.
So, if you never tried running Facebook ads, we warmly suggest that you do!
Here are ten dental Facebook ads examples and tips that you can consider when you’re running Facebook ads for dentists:
One of the best Facebook ad features is the fact you can target specific companies. For instance, you can sell your services to specific organizations.
Here is an example of a template:
“Hello, Bosh team! Do you have trouble finding an ideal dental service in New York City? Well, why don’t you visit our amazing dental office? We accept most insurances and are ready in case you have an emergency.”
Transformation videos are very popular and can be used for almost any type of service company. What makes these videos so efficient is that fact you have first-hand evidence of how your teeth (and smile) can improve overnight.
Keep in mind that unlike photos, video content takes a bit more time to create, especially when we’re talking about transformation videos.
Still, their conversion rate is off the chart:
“Do you have confidence issues because of your teeth? Grab a tissue and watch how we managed to help this girl! There is nothing better than helping a person in need and it is something we do every day.”
People love free things. It is something you can always count on. Unfortunately, there are a lot of dental companies that don’t see the benefits of adding a gift card or a free product. But, we know how important these small signs of friendship are.
Free products are especially vital in the dental industry as you need to create a connection to your clients:
“A $30 gift card for dental services can be yours today! All you need to do is recommend a friend to our dental office, and we will take it from there. Make sure to leave your info on our site, and we will not disappoint you.”
“Looking forward to spending a great Valentine’s day? Well, why don’t you celebrate it by getting teeth whitening? Our dental office is giving free teeth whitening to all first-time patients. Make sure to book your appointment today.”
As we’ve shown in the previous example, you always have to focus on holidays. During holidays, most people will have extra time to visit their dentists and address other medical issues. Even if it’s just a cosmetic treatment, dental practices will experience an increase in patients.
So, while people are in a jovial mood, it is a great opportunity to leave a positive impression:
“Enter New Year with a fresh ravishing smile! Visit our dental practice today! If you are a first-time visitor, we will offer you a $100 discount for most dental procedures. In the spirit of the New Year, we also gift all visitors a present!”
Dental offices rely heavily on the local community. In order to leave your mark, create promotions emphasizing your impact on the neighborhood. Ideally, you can post images of the local kids or elderly. You can rally during a local emergency and provide support.
You can also create a post in which you tell a story about how you helped an impoverished local resident by providing a free service:
“Tim has lost his job in the local factory and with it, his medical benefits. But we never turn our backs on our own! With a little help from our dental office, Tim has fresh new teeth and a smile which will help him get a new job.”
“Sue was teased because of her teeth. But now, with our dental office, she has a perfect smile that befits her spirit. Do you want the same confidence? Then come on down to our dental office.”
Localization is one of the main reasons why you should give Facebook ads a try. It can bring you highly qualified dental leads while saving money. More importantly, it allows you to build the brand in your neighborhood:
“You can look like an A-Lister today! We will make sure you get the smile you deserve! Visit our dental office in Los Angeles or Sacramento.”
“New in town, and you don’t know any good dentists? Give our dental clinic a shot! We make sure that all the residents of Brooklyn have an amazing smile like that.”
A lot of patients have dental anxiety. This is normal for all medical procedures. Because of it, trust is a very important factor when it comes to choosing a dental service provider. Besides word-of-mouth, the second-best way to gain someone’s trust is to show some personality.
You have to be relatable so that people will give you a chance:
“Meet our Fresno team: Alice, Susan, Dr. Williams, and Angela. Don’t be shy as we love meeting new people! Just give us a call and book your appointment today.”
“When Sam started his business 20 years ago, his main priority was to serve patients in the wider Denver area. With the same drive as the first day, Sam continues to provide excellent service to all its patients. Book an appointment today so that Sam can fix that troublesome tooth.”
As mentioned in the previous tip, gaining someone’s trust can be a rocky road. Besides word-of-mouth and personality, you can showcase testimonials, photos with famous patients, or publications in prestigious professional magazines.
Keep in mind that it has to be relevant to your local patient:
“We had the honor of helping LeBron James fix his aching tooth. Go Lakers! Thanks for trusting our company; we will make sure you always have a million-dollar smile.”
“New York Times just published a story about our dental office. Due to revolutionary methods used, our practice has received the spotlight that it deserves. If you want to see what’s all the fuss about, make sure to book your appointment today.”
Family values are the top priority for most people in the United States. This is especially true when it comes to dental services. For example, most kids will visit the same dentist their parents visited. On the other hand, a lot of dentist offices will be inherited by the younger generations.
By showing family values, you can create a bond with your potential clients:
“Since 1990, our family company has invested all its heart in preserving family values and health. Going into the next decade, we hope that our service will be as valuable as it has been during the previous 3 decades. We accept most dental insurances.”
We came to the last among our dental Facebook ads examples. It’s not last in its importance though!
Did you know that humor can help with almost any business? Unfortunately, unlike some other approaches, this can be a tricky one. Some jokes can be funny, while others can be tacky; it all depends on a person looking at the ad.
However, if you do it properly, this method will bring a bigger benefit to your dental practice than most other approaches:
“At our dental clinic, everything is like in a wonderland! However, be careful not to fall on a slippery slope! All jokes aside, we provide excellent service to people in the wider Orlando area. Make sure to book your appointment today!”
Obviously, there are lots of different approaches to creating Facebook ads for dental clinics, which is precisely why you need an experienced dental marketing agency to help you out.
Social media is the future, and Facebook, in particular, can bring a lot of qualified dental leads.
Unlike some other marketing approaches, Facebook ads can yield instant results. This is especially important for practices that want to expand and bring new clients. Furthermore, once you’re done, all you need to do is turn them off, and there will be no problem.
Even if you mess something up, keep in mind that there won’t be a major backlash as with some other types of advertising. That being said, Facebook ads also limit the potential negative impact.
We urge you to try some of these 10 top dental Facebook ads examples and let us know how they worked for you in the comments below.
02 January 2020
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Dentie Leads is a dental marketing company that serves dental clinics across the USA. We help dentists grow and their practice by providing high-quality dental leads on autopilot. We have over a decade of experience in dental SEO, Facebook ads for dentists, email marketing, and content writing.
DENTIE LEADS LTD
Address: 196 Woodside Drive, Orange Park
United States Of America
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