• 2
• Dental Marketing ,
• 05 Dec

Social media platforms like Facebook can do wonders for your business!

This is especially true when it comes to industries such as dental, where clients belong to different age groups. Because of this demographic factor, there are very few channels that can unify all these potential dental leads.

As one of the biggest platforms out there, Facebook can definitely solve all your issues. However, in order to get the needed results, it is also essential to have awesome dental Facebook posts. 

So, you’re probably wondering, why are Facebook posts so important? 

• They increase engagement by opening a direct, but unforced communication via the comment section
• Dental Facebook posts can give life to an empty page
• If you’re using them properly, you can increase the conversion. You can also increase the interest in new services
• They are easy to share which would allow your message to reach even more people than originally intended

As you can see, there are lots of benefits to dental Facebook posts.

If we have to sum it up, you simply cannot run a successful Facebook account without having great posts.

With that said, here are six of the best dental Facebook posts examples that you can use:

1. Organize various events

If you are a dentist, it is relatively easy to organize various events and promote your practice. For example, most elementary schools would allow dentists to visit them and share some insights. It is a surefire solution where everyone benefits. Later on, you can create a post about this on your social profiles.

Charity drives are another excellent idea. You can even create mini-series of posts, hyping it up beforehand. Dental practices always focus on their immediate community. Make sure to prioritize events in the vicinity.

Giveaways are another great solution that you can turn into posts. Some dental practices go as far as to give scholarships to local kids. While this is a great idea, make sure that your budget can take it beforehand.

Once you organize the event, you will create a lot of goodwill in your neighborhood, which is the best type of marketing.

2. Always consider customer testimonials

Testimonials work for almost any type of website or social media account. Actually, if you open a random dental website, there is a good chance it will have a “Testimonials” section on its front page. You can also use this method for your Facebook. Make sure to focus on famous clients (if you have them).

Keep in mind that these don’t have to be movie stars or whatever; local news reporters will do the trick. You can create a short video with a “before and after” section. Needless to say, it would be much better if this review is truthful.

Don’t pay for this service, but instead, try to find a patient who was very satisfied with you. Once you create this dental Facebook post, make sure to tag the person and ask people to share it.e

3. Focus on your dental staff

A lot of dental patients have anxiety. This is only to be expected, given that these procedures can be quite invasive. That is why you need to show your gentle side. Make sure to show personality whenever possible.

An excellent way to do it is by putting the focus on your staff and office events. For example, you can create a post showing how you celebrated the employee’s birthday. It is something that loyal patients will especially appreciate. Pregnancies are another good cause for a celebration and, thus, a dental Facebook post.

No matter what’s happening with your dental practice, you can inform your patients with a post or a series of posts. For example, if you hired a new person, you can create a video about it. You can also showcase particular treatments or new, cool gadgets that you bought for the office.

Everything’s fair game as long as you’re down-to-earth and approachable. All of these posts will bridge the gap between you and your patients, making their next visit that much more comfortable. 

4. Go wild with promotions

One thing that everyone can agree on is that free stuff is great! The same goes for various promotions that are meant to save money. If you decide to create a giveaway or some other promotional content, don’t be surprised by the massive reaction you will receive.

If your dental practice just started offering a specific service, make sure to create a Facebook post about it. However, although we are big supporters of giveaways and discounts, you don’t always have to go with it. By merely showcasing a new piece of equipment, there is a good chance you will increase conversion.

But besides your dental practice, you can also talk about the patients and create contests in which they can participate.

5. Post educational content

While not everyone wants to learn dentistry, there are a lot of those who would appreciate educational content. For example, you can educate patients about various types of pain or discomfort they are experiencing. That way, they can try to figure out what’s the issue by themselves. You can also talk about various procedures, equipment, and even teeth jewelry. 

6. Funny posts always work

Most marketing experts will tell you that humor is risky. While that might be true, it does provide significant benefits to any business.

A great thing about funny posts is that you can show them at any time. They are an excellent substitution where there is no news or when you just need a quick Facebook post.

You can also create content debunking popular myths or taking an entertaining turn. The only thing you will have to consider is whether this is ideal for your brand.

Conclusion

There are lots of cool stuff that you can do with Facebook and social media. Just let yourself loose and start thinking creatively!

If you still have trouble making dental Facebook posts, you can always contact Dentie Leads. As one of the dominant marketing companies within the dental industry, we know perfectly well what you need.

Let us do our magic, and you will be thrilled with the results!