• Dental Marketing ,
• 17 Nov

Everybody likes free stuff! Regardless of how rich you are, it always feels good when you get a nice offer.

You don’t have to be a marketing genius to deduct that freebies also work well for dental practices. They are a risk-free technique that allows potential customers (in this case, patients) to try your products and services.

The interesting thing about freebies is that people react much better to them compared to discounted products.

In fact, most people will rather try a free product even if they don’t need it instead of buying a discounted product which they need.

Simply put, dental freebies are a surefire solution!

So, how do dental freebies work?

Well, you get much more exposure! People are glued to freebies and are more likely to remember your marketing campaign if it offers something for free. It is a great incentive for everyone.

Keep in mind that you don’t have to offer premium products and services. Oftentimes, it is enough to give something small just so that a person visits your office. Worst case scenario, most people will regard this as a gesture of goodwill.

There are various dental freebies that you can use in your dental marketing strategy.

Here are five of the best examples:

1. Free dental exam

One of the best things you can give is a free exam. These exams are usually rather quick, you don’t have to waste too much material, and you leave a great impression. Given that exams involve a lot of talking and back-and-forth, it is a great way for charismatic dentists to advertise. Of course, your main goal is to provide a good service, but don’t neglect the personal connection you’re able to make during this time.

2. Free X-Rays

Compared to a free exam, free x-rays are a bit more complex. First and foremost, they will take some time and are a great way to showcase your professionalism. If you have new, top-notch equipment, this is a good opportunity to flaunt a bit. Always bear in mind that many people have dental anxiety. Showing them a clean office with properly working equipment goes a long way in establishing trust.

3. Free teeth cleaning

If you check various dental ads, you might notice that numerous companies are giving free cleaning. There is a good reason for this. Cleaning is a significant investment both in terms of time and resources. However, if you properly advertise it, it is one of the treatments with the highest conversion rate. Like with everything else within the dental industry, it is another big investment that will pay off greatly over time. Depending on a company, most dental offices have a hygienist who will perform the procedure. Similar to the exam, it is much better if your hygienist is charismatic. The best thing about free cleaning is that it is so alluring that most potential patients will have to take it, thus converting patients who otherwise don’t like going to dentists or hate dental procedures in general.

4. Free consultation with a dentist

Nowadays, a lot of dental practices force cosmetic procedures. They are an additional service that you can sell. Unlike dental treatments, you need to perform so that your teeth are healthy; cosmetic procedures are totally optional. Because of that, they are one of the more lucrative treatments. They can be great for long-term patients who never tried a cosmetic procedure. By giving it for free, you can persuade them to become a future cosmetic patient. Of course, this is also a great opportunity to showcase a dentist’s charisma and expertise. They are also free for you, so that’s also great.

5. Free teeth whitening kit and other products

Lastly, you can provide various dental items that will help a patient out. One of the more popular choices is the whitening kit. Of course, you can also give other products for dental protection. Like with some other cosmetic processes, this is a great way to attract people who are otherwise interested in the visual appearance of their teeth. So, you’re not only attracting people to your office, but you’re also selling new treatment. This is why such giveaways are great both for existing and new clients.

Final words

There are lots of different ways you can attract attention to your dental office and dental freebies are just one of them.

Of course, in order to properly advertise these events, it is necessary to have an excellent digital marketer. This is where we come into play.

Dentie Leads is one of the best digital agencies in the US, focused on dental professionals. Our extensive experience allows us to find the right solution for your company in a short amount of time. Not only that, but we are also very efficient at doing it.

So, whether you need a new website or content, SEO, SMM, or PPC services, we are here to help you out!