Dental technology has progressed so much in the last 20 years and every year we’re seeing some new breakthroughs that will change dental health forever.
Among various revolutionary technologies, dental implants stand out as the ultimate solution for missing teeth. Unfortunately, even though the benefit of dental implants is enormous, most people still don’t know about them.
This is precisely why you have to avert attention to this product. Not only are implants great, but they are also very profitable. So how can you do it? With proper dental implant marketing!
In order to help you out, we have created this amazing post that will point out some of the benefits of dental implant marketing. Read on!
Some dentists believe that this kind of a promotion is only for new practices; for practitioners who still don’t have enough regular client. Otherwise, they might perceive it as a waste of money. Needless to say, this is completely wrong.
Everyone can benefit from this type of marketing. However, you need to be careful as not every type of advertising will be good for you. If you have to focus on something, then I recommend that you go with internet marketing in particular.
What’s so great about internet marketing? Isn’t it better if I get an ad on local TV or billboards?
Today, big companies are slowly shying away from traditional forms of advertising. While TV and billboards will always have some potential, people’s habits have changed immensely during the last few years. TV is losing in popularity to the internet and people are oftentimes staring in their phones while traveling instead of noticing surrounding billboards. Google Ads, Facebook Ads, YouTube Ads have taken over the market.
Around 87% of people are using the internet nowadays. In other words, more people are likely to see your internet ad than your TV or radio ad.
But the very fact that most people use the internet doesn’t mean that the internet ads (or any other ads) will be profitable for your dental business, right? Wrong.
Even if you don’t wish to expand your business and have enough clients to work with all day long, there is a clear benefit to additional promotion: you can up the prices of your services. This gives you the option of working less for the same amount of money or working the same for more money. Furthermore, these ads will help you establish yourself as the industry leader; something that can always come in handy.
Without further ado, here is a simple list of all the potential dental implant marketing benefits:
As you can see, there is a value to just having your name on the web.
While most people think of marketing in terms of numbers, revenue and profit, it is an activity that has some amazing secondary effects. Dental internet marketing is the best way to build your brand and create a powerful entity on the local market.
This way, not only are you ensuring your own future but also a future for your children and other family members who decide to continue the tradition.
Most people think that running a Facebook page or a site is an easy task. This is due to the fact that each one of us has a social profile and because of that, we tend to believe that this is something we can easily do. Unfortunately, there are lots of hidden pitfalls that can quickly derail your campaign.
It is much better if you hire a dental marketing company to perform this task for you.
Dental internet marketing involves a lot of different things such as content writing, content promotion, email marketing, Facebook marketing, YouTube marketing, video creation, SEO or search engine optimization, Google ads, SMM or social media marketing and so on. Each process is quite specific and in most cases, you should choose a company that can perform each separate action on a high level.
Choosing the right company can often be a task on itself. In the end, you want to hire professionals with whom your investment will be safe. Here are some tips that will help you choose the right people for the job:
As mentioned, when hiring a marketing company, you have to find a team able to perform specific tasks. Unfortunately, having several companies, each performing a different task can pose a problem. Issues with deadlines, resource allocation, marketing strategy may appear. So, it is much better to hire one company that can perform all these tasks.
If a company has a bad reputation, perhaps you should avoid it. This is especially indicative for marketing companies as they should be able to properly manage their own marketing and reputation. Before hiring them, make sure to check their online reputation, reviews, the companies they worked with and so on. You should also focus on aesthetics such as the design of their website.
Not everyone is willing to be transparent. This is a big problem in the marketing world as it is something that cannot be quantified. Full transparency is the best way to track the progress of a campaign and see if you’re getting your money’s worth. If a company is unwilling to share the data, this is a clear indication that they’re unable to deliver the results or that something has gone wrong.
Depending on what type of a package you’re taking, it is very important to have a direct contact with the marketing team. You need to be kept in the loop given that marketing also can have a negative impact on your company if done incorrectly. Try to find a company that will be proactive and able to talk ideas with you.
Like with every profession, the track record does matter. Ask the agency for a list of previous clients and their satisfaction level. This will be a good indication of whether or not you should proceed with them. Keep in mind that they don’t have big companies as their clients; just to provide good and steady results.
Adaptability can mean a lot of things: the company needs to be able to adapt to marketing trends on the fly, they need to be able to address unpredicted situations, change pricing according to your needs and so on. Marketing is a very dynamic environment where things change on a regular basis. Furthermore, unpredictable things might occur during the project. While you cannot change this fact, you need to find a team that is able to change their strategy on the go. Adaptability is one of the biggest qualities of internet marketing companies.
While a company doesn’t have to be perfect and fulfill all the things from the list, they need to meet most of these requirements. Needless to say, the more points they meet, the better the service you can expect.
While you should definitely hire a marketing company to promote your dental implant services, you still have to have at least some basic understanding of what’s going on.
There are lots of different ways to promote products and services online. However, not all the action will provide you wanted results. So, you need to focus on processes that will allow you to maximize your efficiency and get the most from your marketing campaign.
Here are some tips that will help you do just that:
Around 26% of people who are 74 or older have lost all their teeth. Around 69% of people between 35 and 44 have lost at least one tooth. Based on this data, unlike some other dental services, dental implant marketing has to focus on people in their thirties and older. As you can see, the potential for profit rises with age.
When it comes to internet marketing, different approaches may have a different impact on your company. Don’t be shy and try various types of promotions such as search engine optimization, social media marketing, and pay-per-click. Perhaps the best thing you can do is combine various approaches in order to gain as much traffic as possible.
No matter what you’re trying to do, internet marketing usually comes down to connections. If you wish to promote a product or service, the best way to do it is by connective with other site owners. It is something you can do even without hiring a company. Even if the marketing part doesn’t work, you have at least created a contact with other, reputable medical professional.
Reputable companies often use the blog as the centerpiece of their marketing efforts. Here, you can share your ideas, views and teach people valuable lessons about dentistry. Best of all, this content can also be used for your social media accounts. By having a good blog that is regularly updated, you have a proper outlet for your company.
In terms of dental practices, Facebook is the ideal network for connecting with potential clients. Everyone has an account on this platform so it makes sense you would have a profile as well. If you already have a blog, you can share all your content here, chat with users, post offers and promotions and so on. The great thing about social networks is that it allows you to connect with individuals in a more direct way.
Like any other industry that is connected to health and wellbeing, dental offices have to have a semblance of purity and cleanliness. The same thing goes for your website and social media pages. You need to pay to design and if necessary, invest extra money in perfecting your site.
These are some of the main things to look out for. If you’ve hired a dental implant marketing company that avoids one of these things, you should consider changing them. You can do some of these tricks yourself without having to rely on a marketing team.
We’re a marketing company that serves dental clinics across the USA and helps them grow their business. We have over a decade of experience in SEO, Facebook advertising, email marketing, and content writing.
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Zip Code: CO 80809
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