You want to boost your dental marketing but don’t know anyone who can help you? Perhaps you don’t trust marketing companies advertising on Facebook or Google?
Well, you’re in luck!
Our dental marketing agency is not only one of the best ones on the market, but we also have an extensive dental marketing case study to back up our claims.
Let’s check our track record together.
(DISCLAIMER: As we value our client’s confidentiality, we’ll replace his real name with an alias.)
Dr. Johnson, DDS is one of our bigger clients. Before he gave us a shot, he had worked with a rival web design company that was meant to improve his dental website. Over the course of 3 years, he invested a total of $22,000 in his site.
According to Dr. Johnson, each year, he got around 10 new patients. Each one of them brought him a short-term profit of $500, which barely helped him cover the costs.
Let’s dive in numbers a bit more.
So, the dental marketing company charged Dr. Johnson $300/ month. This fee was mostly for software that the dentist didn’t even use.
His new site cost him $3,500. The marketing agency littered his site with duplicate content and copied stock photos.
Actually, around 95% of the website’s content was copied from his competition. As if this wasn’t bad enough, the inexperienced dental marketers advertised Dr. Johnson as a… musician.
The result was numerous negative Google reviews that harmed Dr. Johnson’s business in the long-run.
The good dentist has finally had enough!
On January 1, 2018, he decided to give our dental marketing firm a call. What was the result?
Well, we generated a 549% return on investment (ROI) on his dental marketing budget so far.
Here’s exactly how we did it.
Here are the 5 steps that we took:
What results did we get?
After these initial steps, we started focusing more on dental SEO:
Local SEO is even more essential for small dental offices, given that potential customers seek out dental practices in their vicinity.
Pay-Per-Click (or PPC) is a type of web promotion where you pay for each click your website gets from Google paid results. Google Ads can be a very powerful weapon in a dentist’s arsenal, but many dental marketers don’t know how to run them properly.
Here’s how we used Dr. Johnson’s marketing budget to get him these great results:
One of the secrets behind the huge success of Dr. Johnson DDS’ marketing campaign is the retargeting ads we ran for his dental website.
For example, we spend just $45 on Facebook retargeting ads and got him 3 new patients!
In case you’re hearing about retargeting ads for the first time, here’s how they work:
The reason why retargeting ads are much more efficient than traditional ads is that visitors already know your site. They have already visited it once (or more times) and have become more familiar with your brand. It’s not ice-cold advertising anymore.
Retargeting ads can help you close a client much faster than any other type of advertising if done properly. With it, you can bring new dental patients in terms of days instead of weeks or months.
If you are an experienced dental marketer, you know the importance of online dental reviews. They help every aspect of a business and especially conversions.
We helped Dr. Johnson generate 50 new 5-star reviews in just 3 months in 2 easy steps:
Super easy, yet SUPER efficient!
Well, he still runs a profitable dental clinic, and he even opened another dental office in the same city.
We continue to manage his entire dental marketing to this day and he recommended us to two of his colleagues who we just started working with last month.
Do you want to learn more about our dental SEO and Facebook ads for dentists? Are you impressed by this dental marketing case study? Then don’t hesitate and get in touch today!
The first consultation is completely FREE!
02 January 2020
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Dentie Leads is a dental marketing company that serves dental clinics across the USA. We help dentists grow and their practice by providing high-quality dental leads on autopilot. We have over a decade of experience in dental SEO, Facebook ads for dentists, email marketing, and content writing.
DENTIE LEADS LTD
Address: 196 Woodside Drive, Orange Park
United States Of America
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