• Dental Marketing ,
• 16 Nov

Looking for dental marketing strategies that really work in 2020? Then you’ve come to the right place!

Nowadays, word-of-mouth marketing is not as effective as it was before. This has to do with the fact that people are often changing their location in pursuit of new job opportunities.

In such a world, businesses such as dental practices are suffering the most. For decades, it was normal for people to have one and the same dentist for a year. They would recommend that same dentist to their kids and family members.

Given that this method is not as effective as it once was, dental practice owners have to resort to new approaches.

One of the best ways to increase your profit and attract new patients is through dental marketing.

Here are eight of the best dental marketing strategies that can help propel your business as a dentist!

1. Proper targeting

A great way to start promoting your clinic is through Facebook ads. Targeting is the first and most important thing when it comes to dental Facebook marketing. Like any other type of marketing campaign, it is necessary to determine who are the primary consumers. Targeting has several purposes. For example, it is crucial for Facebook ads as they rely on demographic settings. It can also be important for local SEO and content creation. So, by finding your ideal audience, you are making the job much easier.

2. Create a unique offer

Uniqueness is important in any business. It is vital for businesses such as dental offices as potential patients would like to know that they’re in safe hands. Make sure to emphasize your strengths while downplaying your weaknesses. Offer discounts and freebies to new clients. Besides expertise, you can offer a nice, safe environment and friendly staff. Don’t underestimate the importance of equipment; people with strong dental anxiety will always prefer dental practices with high-quality equipment. Small things such as ease of booking or well-functioning dental website design can sway a person.

3. Focus on the website

Today, websites are used as business cards. Like with traditional business cards, you want to leave an impression. However, there are more reasons to having one aside from providing contact information. Sites are meant to increase the legitimacy of your business, to educate patients regarding various procedures, and to showcase your team. They also allow people to pay and book treatments. But, there is another vital function to dental sites: they can serve as an anchor for all your digital marketing efforts. Having a quick, functional site is the first step in web optimization. It can also serve well when paired with social media marketing. Here you can see 15 of the best dental sites examples.

4. Decreasing anxiety

As already mentioned, the site helps reduce dental anxiety in some patients. The best way to do it is by showing expertise. Don’t be afraid to step onto a camera and showcase your skills. It will go a long way toward gaining a person’s trust. This can also help people relate to you. Besides videos, there are lots of different things you can do on your site. For example, you can create lots of exciting blog posts talking about your industry and the newest dental techniques. You can also utilize a FAQ section to establish communication with the potential leads.

5. Email marketing

One of the most powerful dental marketing strategies of every dentist is email marketing. It always works regardless of the industry you’re working in. Emails are a version of phone call marketing, but with lower overhead costs. As such, you can easily and reliably perform it. This method is especially great when you rely on yellow pages. Given that most dental offices depend on their immediate environment, all you have to do is browse the local directory and find everyone who’s living in the vicinity. By scraping their emails, you can create an awesome list.

6. Request dental reviews

As mentioned, dental offices are highly dependable on local clients. This is why local SEO is so important. You have to work a lot on getting positive reviews so that people have a bigger incentive for visiting you. According to data, most clients will check Google prior to buying a product or a service. The same goes for dental offices. By having more positive reviews, you are increasing the legitimacy of your business and the chance of getting new patients.

7. Ask for referrals

Dental patient referrals are very similar to reviews. However, unlike reviews, you are able to reach a client directly. While word-of-mouth is not as powerful as it was in the past, it can still do wonders. This is one of the best ways of scaling your business. Furthermore, given that these are recommendations, it will reduce the patient’s anxiety, starting you off on the right foot.

8. Customer care

In terms of dental practices, customer care can go well beyond providing excellent treatment. Your staff can send periodic emails and postcards wishing long-term patients happy birthday. Don’t neglect the power of a phone call as well. Everybody loves attention, so by providing some extra care, you can do a great job of retaining existing clients.

Conclusion

There are lots of different dental marketing strategies that you can use for your dental office.

You can apply some of them yourself, while for the rest, it is better if you hire a digital marketing agency. Dentie Leads has extensive experience working with dental practices. In fact, it is our only focus.

If you ever need any professional assistance, don’t hesitate to give us a call today!