Today we compiled an awesome all-in-one dental marketing tips list every dentist should read!
No matter what kind of business you have, you need to rely on internet marketing.
While some experts would say that getting new clients in the dental profession is all about contacts, word of mouth, and trust, there are lots of people who are looking for a new dentist via Yellow Pages and Google search engine.
Having an online presence as a dental practice gives you a unique opportunity to increases the number of patients and overall profitability.
However, mastering dental internet marketing is not an easy task; it takes years of practice and continuous education. Still, there are small things, even a person without any prior experience can do.
Here are sixteen of the best dental marketing tips and tricks that will help you propel your dental practice to the next level.
Dentists rely heavily on local markets. Even though some of them might be famous in their country, most patients would still go to their local dental office instead of traveling to another city. As a result, dentists always have to focus on the local market to expand their business.
Everything starts with proper research. People will seek assistance when they have a specific problem. But you should also find all the additional services which are popular in your neighborhood and the area around it.
For example, teeth whitening might be a very popular thing in your city. Or, you might have a decisive edge when it comes to prostheses.
Either way, make sure to research your local market, figure out what the main issues are and what additional oral services you might provide. This will positively affect all your future marketing efforts.
Your ability to attract customers is directly connected to the way you’re promoting your brand. While it may seem that every dental office is the same in a way, it can also be perceived differently.
For example, you can specialize in one particular dental service, or you can become popular because of your customer service and attention to detail.
Every dental practice is different. If you find an ideal niche, you can quickly gain a large number of clients. The specialization will allow you to gain some patients who would otherwise be inaccessible.
Always remember: it is much better to be known as a dentist who can do one particular thing right than as a dentist who does everything mediocre.
Of course, there is more to branding than simply promoting your skills. You also have to create an underlying theme that will always remind people of your practice making them more inclined to visit your office again.
If you ever read an online marketing blog, you’ve probably noticed that everyone is mentioning the responsiveness of the website. Responsive dental website design is something that has become quite important in the last couple of years.
Basically, responsiveness includes several things, such as being able to properly open your site on mobile devices, not having any errors, having quick loading speed, and so on.
Search engines like Google and Yahoo tend to downrank sites with slow and non-responsive pages. It is mostly because every search engine wants to ensure optimal surfing experience to its users. So, everything needs to go smoothly.
You shouldn’t stop by simply having a fast site; it also needs to be attractive to readers. This is especially true in the medical and dental fields. Lots of people have a fear of doctors and dentists, which is why we tend to have clean, sterile offices. The same goes for our sites.
The neat design will subconsciously instill trust in viewers. It will also tell you that you’re running a successful business. In other words, you’re probably a very proficient dentist. Of course, this doesn’t have to be the case, but potential clients will always have such an opinion due to simple site design.
Also, make sure that users can easily browse through it and that crucial information is just a click away. When looking for products and services, people tend to be hasty, so every second needs to count.
Most people searching for a dentist are looking for a local practitioner. While dentistry is similar to other services, patients usually don’t mind having a dentist or a doctor who is a bit farther away. If the service is excellent, that is.
Here is why your contact information has to be spotless. Your Contact section has to have including things such as your phone number, email address, physical address, as well as office hours. You should also add a Google map that will help them find your practice even quicker.
Contact information has another function which I will discuss in the next section in our dental marketing tips list.
One of the first things that every internet expert will suggest is adding your business to local directories. These are sites such as Yelp or Yellow Pages, and through them, you will gain additional visibility.
Keep in mind that it’s tough to reach the top pages of Google as soon as you create a site. However, that doesn’t mean you cannot appear in results for a local dental practice. Whenever someone is looking for a dentist in local ads, he or she will also notice your name on the list.
Besides additional visibility, adding yourself to local directories also helps with your local SEO.
As already mentioned, the lack of trust is one of the main reasons why you cannot get more clients.
Truth be told, people rarely allow an unknown doctor to fix their body. A practitioner has to build that relationship, which is often hard. One of the better ways to do it is by having great online dental reviews.
Now, even if a person is satisfied with your service, leaving online reviews for dental offices is a rarity (unless something goes wrong). So, you need to be aggressive and take the role of the marketer.
Whenever you have a satisfied patient, don’t forget to ask them for a positive review. Most people will gladly do this as a way of building your business and helping you out.
Here’s our list with Top 10 Dental Review Sites Your Practice Should Be On. We suggest that you pay close attention to each of them when taking care of your dental reputation management.
One of the most common issues for internet businesses is the inability to retain visitors’ attention. This is especially noticeable when it comes to online stores as people wish to buy things as quickly and as easily as possible.
You need to ensure visitors can easily contact you regardless of time. Make sure that you’re available 24/7 and provide a phone number on all pages of your site.
Furthermore, it is also good to add an assistant. If a visitor remains on the website longer, your assistant can ask them if they need assistance, and subsequently, start a conversation.
While these things might seem small, they are a great way of bridging the gap between you and potential clients. Everything gets easier and more personal once you establish contact, so make sure to do everything in your power to facilitate the process.
Although there are lots of different things you can do to boost internet marketing and attract new visitors, you should also consider paid ads and optimization.
First and foremost, you need to consider what kind of assistance do you need. Do you wish to create a reliable brand that will last for a long time, or perhaps you’re focused on the immediate future?
If you want short-term results, you should go for Google ads or Facebook ads for dentists. Otherwise, you might consider search engine optimization or social media marketing.
You will also have to start measuring the results. Marketing costs tend to get high quickly, so make sure that you’re getting a proper return on investment.
If you don’t have enough knowledge about different forms of internet marketing, feel free to contact our company, and we will help you out!
Let’s move to #10 in our dental marketing tips list.
Even if you have a limited number of patients, it is of utmost importance to stay in touch with them.
First and foremost, dentistry is a business that thrives on personal recommendations. If you want to leave an impression of a professional, caring dentist, you will make sure that your clients are always pampered even when they leave your office. Because of this, they are more likely to recommend you to friends and family, and the circle of patients will slowly start increasing.
But there is another thing you need to consider. Each time you call a patient, you can also invite them to the office for a routine checkup. Most people are too lazy or simply don’t think about it.
However, everyone is aware they need to do regular checkups. Such an approach will help you generate more revenue, which you can then invest in internet marketing and expansion.
Reputation management is a phrase that is often tossed around. Still, it does have a lot of value for internet marketers and companies.
Over time, lots of bad things will be said about your company, whether you’re guilty of them or not. In such situations, it is much better to be proactive and address the issue before it spreads. The best way of finding these mentions is by using various tools that specialize in this.
But there is more to tracking than just swaying public opinion. You can also use this data to improve your products and services. It is a useful tool that tells you what people are thinking about your practice once they leave the office.
Furthermore, these mentions can also be used when they are positive. By responding to positive feedback, you can prolong the conversation, and you might even get a chance to be featured on other blogs.
Not every competition has to be negative.
In the online world, there are various ways to benefit from other dental blogs and professionals. Perhaps you get a chance to get a link; perhaps they feature you on their blog? You will never know unless you develop a healthy relationship.
Given that dentistry is a local business, you can focus on relationships with people who are not in the same city or are far away from your practice. This way, neither you nor them will be harmed in any way, and you can still get some great endorsements.
The greatest thing about social media is that they allow you to be social. People simply love conversing on platforms such as Twitter and Facebook.
While social media can be troublesome for people who are not well acquainted, it also can prove to be very beneficial. It gives you a direct channel of communication that isn’t always available via the site.
You can also use these platforms to establish yourself as an expert in the field. Share tips, help people and try to get noticed for all the right reasons.
Now that you have a general idea as to what needs to be done, you need to convey it to your dental team. One of the biggest problems that dentists (as well as other businesses) have is not sending a unified message.
For example, if you perform certain procedures in a particular way, your employees need to do the same. That doesn’t mean all members of the team should have the same personality. Instead, I’m referring to the ability to provide the same high-quality oral services by whoever is working during the shift.
You need to have a united front when it comes to your brand. The same values, mission, and, ultimately, service which you’re providing. While this might seem insignificant to some, it is a big reason for retaining oral patients and being able to gain new ones.
The next tip on our dental marketing tips list has to do with phone calls.
Call tracking is a very useful tool that all dentists should use. Basically, you will have a unique phone number for different services.
When you start receiving calls, the call tracking software will help you count the number of calls, their duration, and conversion rate (leads and sales). With call tracking, you can better understand your audience and find out what interests them and what is of no concern.
Tracking is especially important during the initial marketing phases as you’re still figuring out where to invest and how to promote your dental brand.
As mentioned in the previous dental marketing tips, the clinics closest to you are often the biggest competitors. In fact, local patients usually choose between several local options at their disposal.
If you’re performing proper web marketing but still cannot get any results, perhaps it’s time to check your competition as they’re most likely doing a better job at stealing your customers. Now, you cannot compete with esteemed professionals, of course.
However, you can do other things better to avert attention to your business. Small tweaks in your Facebook ads, dental SEO, and flawless online reviews can go a long way in creating trust in new clients.
When it comes to marketing, most dentists start positively, with lots of enthusiasm and good expectations.
However, getting new dental clients is always a rocky road, and most people will get disappointed during the process. If that happens to you, the marketing budget is the first thing to go. This is a hasty decision based on emotions and is not rational.
Your advertising budget needs to be planned since day one. Choose a figure that will allow you to work normally without feeling the effect of this investment. If you set up a proper basis and don’t go all chips in, it will be much easier to prolong your marketing strategy for a longer time.
No matter the current results, be steadfast and continue investing in your business.
There are lots of things that you can easily do when it comes to dental internet marketing.
Some of them might force you to invest money while most of them will be free. No matter what, you need to be proactive and take control of your business.
Don’t miss this opportunity and make sure to start using these 17 dental marketing tips today!
02 January 2020
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Dentie Leads is a dental marketing company that serves dental clinics across the USA. We help dentists grow and their practice by providing high-quality dental leads on autopilot. We have over a decade of experience in dental SEO, Facebook ads for dentists, email marketing, and content writing.
DENTIE LEADS LTD
Address: 196 Woodside Drive, Orange Park
United States Of America
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