Nowadays, many marketing offices are focusing on web promotion.
This makes sense; more and more business is done online, so this type of advertising can provide high conversion if done properly.
However, that doesn’t mean that traditional marketing approaches don’t have any merit. This is especially true in case of dental practices, a business that is highly dependable on word-of-mouth marketing.
People are reluctant to try new doctors and dentists. Instead, they will almost always give a chance to experts recommended by their friends and family. This is why certain strategies will work better than others.
One of the dental marketing strategies that work great for dentists is personalized postcards.
They are very intimate and talk directly to a person.
Unfortunately, dentists often make slight mistakes that affect the postcards’ conversion rate.
Here are 10 dental postcard marketing tips that will help you create amazing postcards for your dental business!
The image is the most important part of a postcard. It takes the largest surface, and it should immediately send a message. If a person needs to look at it for 5 seconds or more to understand what’s it all about, then you should change the picture. When it comes to dental practices, the safest solution is showing nice white teeth. You can also show a person in a chair, with its dentists nearby. The image needs to be clean, jovial, inviting.
The same can be said for the written message. Like with the image, the marketer has to create a clear, concise message. Don’t try to be smart or overly creative. Sometimes, people will mistake the message and even throw your postcard after looking at it once. This is the last thing you need! If you are already investing so much money, make sure that the message reaches potential clients even if you think it’s bland.
Like with everything else dental-related, it is vital to use clean, light colors. Don’t underestimate the number of people who fear doctors and medical procedures. A lot of people have health and cleanliness concerns, which is why your postcards need to look as clean as possible.
One of the neat dental postcard marketing tricks is placing the location of your office on the postcard. People are visual beings, and it is much easier for them to accept information when it’s in such a simple form. Make sure to have an area of the postcard with a map. This can be a simple Google map with a pointer on your practice. This will make it easier for people to find you, but will also create a feeling of familiarity.
Besides the map, you should also add other important information such as an address, phone, and email. Keep in mind that legitimate businesses will always make their data public. Providing information also makes it easier if a potential client wants to contact you. This way, they can have all the necessary information on the postcard, without having to browse the web.
Bullet points can work for almost any industry. Why? Because they are easy to read, they make the text better, and they place advantages in focus. Not every postcard will need a bullet list, though. When it comes to dental offices, you might wish to put focus on some of your best attributes.
We don’t have to tell you how effective testimonials are. They work for any business, and they definitely rock when it comes to dental offices. Testimonials may seem a bit over the top for postcards, but if you have enough space, you should definitely consider adding them. According to data, they increase the conversion rate by more than 80%.
If you really want to make your postcards effective, make sure to attach a special offer with them. This can be a small thing, such as teeth cleaning; you don’t have to go overboard. Still, it is something that will force people to keep their postcard and, eventually, give your dental practice a chance.
Here is a staggering data: over 75% of people have some sort of dental anxiety! This is why you need to be very careful with patients and provide them enough security. You also need to create a connection through a simple postcard. The best way to do it? By putting your own face on it and providing a few personal information.
Call-To-Action is one of the most essential parts of any marketing message. Even if you have created a perfect message, people will not act upon it. This is why you need to force their hand. Add a simple message such as “Repair your teeth today!” While this might sound silly to some, it is a proven marketing technique that works.
As you can see, there are lots of great ways to improve your postcard.
Some of these dental postcard marketing ideas may sound obvious, but there are still a lot of people who are not utilizing them. Make sure to optimize your postcard in order to get much more clients.
If you’re not certain that you can do it, there are lots of dental marketing companies that can help out. Just give us a call and we will create an amazing postcard that coverts!
02 January 2020
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Dentie Leads is a dental marketing company that serves dental clinics across the USA. We help dentists grow and their practice by providing high-quality dental leads on autopilot. We have over a decade of experience in dental SEO, Facebook ads for dentists, email marketing, and content writing.
DENTIE LEADS LTD
Address: 196 Woodside Drive, Orange Park
United States Of America
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