• 1
• Dental Marketing ,
• 31 Oct

Video marketing is becoming more critical with each passing year.

The reason for this is partly because the younger generations have a shorter attention span. Also, the increased number of mobile users makes it harder to read small letters compared to watching videos.

So, if you wish to promote your company, it is better to do it with videos than any other type of content.

The same goes for dental practices.

This industry has always been dependent on word-of-mouth marketing. Given the sensitivity of dental procedures, most people prefer having their teeth fixed by a person they trust.

Unfortunately, it is very rare for a person to live a whole life in one city. Due to a more dynamic economy, working people will change their address several times. That also means they will have to change their dentists and service providers.

As a result, dental video marketing has become increasingly important.

But how can you do it properly? Do you need to hire a marketing team to make a video for you?

Don’t worry! Even if you’re a layman, certain tricks can help you create an actionable video promoting your dental business.

Here are the top 3 dental marketing video practices that will do wonders for your company.

1) Place focus on your dental office

There is a good reason why dental practices look so sterile. When you need to perform a hard procedure, it is of utmost importance that everything looks clean.

Patients are turned off by dim spaces. Such spaces can only have a negative impact on their psyche, which is why they might not give you a chance.

Keep in mind that a lot of them are also uncomfortable, or they fear doctors. In your videos, it is vital to showcase a clean office. You need to have a lot of white and baby blue. There have to be some plants; equipment needs to look new, etc.

If we exclude the price and expertize, cleanliness is the most critical reason why potential patients will give advantage to a specific dental company.

While you don’t need to have the cleanest office, you should at least make sure to avoid shooting areas that look old or dirty.

2) Present your team in the right way

Besides the environment, it is essential that your team is inviting. Like with any other service, people prefer doing business with companies that have polite employees. Never underestimate human touch as it is something that can make or break a business.

So, how do you create this impression in your videos? It is pretty simple: let your team do their job!

You can take a few shots in which they’re interacting with each other and clients. They need to look as natural as possible as you need to give people confidence.

Why is all of this important?

Well, when people see a video in which your staff is treating people nicely, they will immediately get an impression that’s how they will treat them.

You can create a warm and fuzzy feeling even before they enter your office. By putting them in a particular mental state, they will have more fun while also being less scared. As a result, they are more likely to return after the first procedure.

3) Don’t send mixed messages

Based on the first two messages, patients should feel good visiting your dental practice. Here is why most dental offices try to create an impression of a family-owned business.

The companies often focus on things such as community and family values. They bring them closer to potential patients. However, one of the most serious issues dental practices do is when they create too many messages.

Like with any other promotional campaign, you need a clear focus.

Patients need to know what they can expect from you.

For example, you can showcase your new technologically advanced equipment, but you shouldn’t pair it with a family-friendly atmosphere.

You need to score points on your biggest advantage. Otherwise, your message might be diluted and, instead of focusing on one particular thing, patients will not get a bit of both. You don’t want this!

However, if you’re going to talk about several advantages of your company, you can always create a series of videos with each one focusing on a specific aspect of your business.

Conclusion

Dental video marketing can be quite a tool, but you need to use it the right way.

As you can see, it comes down to certain fundamental principles. Each one of these video practices is understandable. Every experienced dentist knows how important it is to have a clean office and a good team.

While you can create these promotional videos by yourself, perhaps you should also consider getting assistance from a dental marketing consultant. This way, you’re making sure that the message is good enough and that you get the necessary conversion.

Hopefully, this article will be the first step in promoting your dental practice online!