• Dental Marketing ,
• 21 Jan

Making a perfect business card is not as easy as you might think.

We are often caught in a moment focusing on a specific type of design. Truth be told, there are various solutions you can use for your dentist business card. Whether it’s a jovial, official, or perhaps even scary design, there are various ways you can approach the issue.

In this article, we will go through some of the best tips and tricks that will help you design an ideal business card. Check it out!

1. Who is your main audience?

A good dentist will help any patient at any time of the day. While most experts treat various patients, there are those who specialize in a specific age group, sex, or perhaps even race. No matter what, you will have to create a dentist business card that will “speak” to this particular demographic group. Of course, you will probably accept any patient that comes your way, but this will give you a head start when dealing with the ideal client. Some dental companies will create different sets of dental business cards; each for a specific group (for example, you can have an official, plain business card for adults, and a jovial one for kids)

2. What kind of color scheme do you want to use?

There are various color schemes a company can use. Most dentists will opt for white, as this is the neutral option. It is also the color of human teeth. But, that doesn’t mean all companies should use this color. There are various types of colors and color schemes you can utilize to a great effect. Still, we do recommend you use softer colors. People always need reassurance when visiting a doctor. Keep in mind that a lot of patients have dental anxiety. That being said, you shouldn’t do anything that will antagonize them. Even when talking about blue (which is regarded as medically-friendly color), you shouldn’t use darker nuances of this color

3. Do you want to be innovative?

There are advantages and drawbacks to using innovative solutions. For example, most business cards have the same, plain shape. But, that doesn’t mean you cannot experiment with shapes and try a different solution. And here is where the issue occurs. Dentists should convey a feeling of security, a feeling of stability, and professionalism. This is precisely why most of them use a white background and equal shape.

Unfortunately, this isn’t something that will work for everyone. Sometimes, you might want to consider taking a risk. Whenever you try and utilize a different pattern, there is a chance that things will go really bad, or perhaps your business will pick up. Being innovative can be tricky, but it can also give you an enormous advantage on the market where most professionals are unwilling to take any risks. This unique approach to business cards (and everything else) will make you stand out from your competition

4. Do you want to use a tooth as a symbol?

A lot of companies are using the tooth as a symbol. You can decide whether or not you want to use it as well. There are pros and cons to this approach. Generally speaking, it comes down to the overall design that you’re using. It won’t work for every type of design. But, it has shown great promise for specific fonts, as well as color schemes. It depends on what kind of message you want to convey. It can seem a bit tacky when used for professional, clean business cards. While having a tooth on a dentist business card is a good way to tell people that you’re a dentist, it doesn’t always work

5. How much information do you wish to provide?

Dental business cards are not as important as they were several decades ago. Today, they are mainly used as a reminder and not necessarily as an advertising method. That being said, you are able to omit a lot of information. For example, you can simply put the name of the practice as well as the web address. Some dentists prefer adding the physical address, as well as the phone number. The number of information you’re willing to add depends on your design preferences. If you want to go with a minimalistic style, you can simply put the name and the web address. Otherwise, you’re able to provide several data.

Conclusion

While dental business cards are not as potent as they used to be, they can still be used as a marketing tool. No matter what you think about them, there are still a lot of people who love them. In the worst-case scenario, they can be used as a friendly reminder.

If you need a trusted dental marketing company, or you wish to learn more about dentist business cards, feel free to contact us!