Nowadays, when we mention marketing, we usually refer to digital marketing. Days of TV and radio dominance are long gone as most companies are turning to web media.
Among various options at your disposal, Facebook stands out as a social platform able to attract most visitors to your dental practice. This is mainly due to the fact that everybody uses it.
Your potential reach with Facebook topples any other form of a promotion providing quick and reliable exposure.
But before going into details, let’s see what are the other options and why is Facebook so dominant.
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When starting a new dental marketing campaign, exploring all the available options is only logical. In the end, these campaigns can be quite expensive, and you have to make sure you’re getting the most out of your money.
Facebook is excellent for several reasons.
First and foremost, it has an enormous reach. Everybody uses Facebook to connect with their loved ones. People also love their entertainment value. This makes it not only the most relevant social platform but also one of the most visited sites in the world. In fact, if you wish to read the latest news and stay in the loop, you are more likely to visit Facebook than some big news media outlet.
The second thing worth mentioning is its filters. You see, Facebook advertisers can set up demographic parameters choosing the ideal audience for their ad. You can focus on a particular area, sex, and age of Facebook users. This can also work well in conjunction with your other marketing efforts.
We also to mention the mindset of people using this platform. When on Facebook, people are usually relaxed; they are in their comfort zone. In that sense, they are much more open to new ideas and suggestions. One of them is purchasing products in services. Having that in mind, they are more likely to have a positive reaction to your ad.
Lastly, there are lots of people who hate ads. They are simply against anything that is forcefully pushed on to them. Luckily for Facebook advertisers, Facebook Ads are not similar to traditional ads. Yes, you can use your message and show in users feed, but because this is just one of the numerous posts that a person will scroll through, they are less likely to notice that this is an ad (unless they’re paying attention). So, dental Facebook ads will even attract those who are naturally resisting marketing.
But before you make a decision, let’s see what the other options are and how Facebook is different:
Some people don’t realize, but Google Ads and Facebook Ads are not the same things. Google Ads are appearing when you’re using Google search engine. They will appear at the top of the search, which gives them a significant advantage over all other search results.
Furthermore, Google Ads are great as most people are looking for this particular service or product and are most likely to click on the first thing that pops up. However, they can sometimes be costly and depending on the situation; you might not even get your money back.
Nowadays, with the increased number of YouTube users, advertising on this platform has become more lucrative than ever. There are various types of YouTube Ads and you can choose what kind you will use for your dental marketing campaign.
Unfortunately, it seems they have a rather low conversion compared to some other types of ads. This is due to the fact that people using YouTube just want to go forward with their video. In that sense, an ad is more of a distraction compared to other types of ads.
Banners are worth a mention because of their historical importance. Today, there are much better forms of ads so serious marketing companies are usually ignoring them. Their main advantage is their price. They also can be used to increase product or service awareness. Still, don’t expect too much profit from them (if any).
Although other options also have certain advantages, it is tough to neglect all the benefits of Facebook advertising. Ideally, if your marketing budget allows it, you might consider using both Facebook and Google Ads.
New or growing dental practices often have issues getting new clients.
In the dental profession, most clients will come to you based on a recommendation; word of mouth is a potent tool, especially given how many people are scared of dentists and would like to find a reliable professional.
That being said, if you’re a new dentist, dental Facebook Ads will probably look like an ideal solution. Still, there are certain things you need to consider before investing in this type of promotion. While this might sound contradictory given that Facebook is ideal for new dental offices, you need to make sure you’re not “too new”. What do I mean by this?
Your website needs to be representative enough so that you can start the campaign. Here are some things that you need to consider beforehand:
Naturally, you will set up your site correctly before starting any campaign. However, there might be some design flaws that may have a negative impact on visitors. Also, some dental offices may cut costs on the website so that they can start as soon as possible. As a result, their site design may look shabby or generic. Avoid this at all costs as it will make you look unprofessional and sloppy.
Nowadays, Google and other search engines require that every website is user-friendly. User-friendliness includes various things such as site speed, mobile-friendliness, as well as simple site structure. Even if we disregard search engines, your website must be easy to use. It will allow people to browse it quickly and reach information without any hassle. You would be surprised by the number of people who quit on a purchase just because they didn’t get fast information and service.
One of the common problems for companies is that they’re not easy to reach. That might be due to various reasons such as errors on the contact page, non-functional phone numbers or email, and so on. Not only should you be available but also aggressive in making the first contact. Put a phone number on a visible place so that potential patients can see it from any page. Having a virtual assistant is also a great idea.
The same rules apply for call-to-action and offers. You need to be proactive in acquiring clients and at every step of the way, remind them they should come to your dental practice. Offers make things even better. Although most new companies have them at the beginning, they are rarely visible. Make sure that these offers stand out and that clients can see them from anywhere on the site.
Don’t rush things!
There is no point in starting a marketing campaign if your site isn’t ready for it. Instead, take your time, check if everything is working properly, and then you can begin investing money in the promotional activities.
Although Facebook Ads are rather limited in terms of how much you can write, there are certain rules for creating one.
Here are some of the best tips for dental Facebook Ads:
You always have to keep in mind that this your ads are meant for someone. You need to “speak” to your potential client making sure he or she gets the message. But not only should your message be understandable, but it also needs to connect with the target audience. When it comes to dental ads, most dental offices are targeting middle-aged people. In 30, 40, our teeth start showing the first signs of wear and tear. Middle-aged people are ideal as they have bad enough teeth while also having enough money to repair them.
However, this doesn’t mean you should create ads exclusively for this age group. You can also make them for younger or older people. Each time you create an ad, you can focus on specific demographics. That said, your message also needs to change to compensate for this. Each ad needs to speak to its audience to maximize its potential.
Most marketing messages get lost somewhere along the way. Either they are too long, and people don’t have the patience to read them (or even worse, cannot remember them due to length), or they are not easy enough to understand. Given the limitations of Facebook Ads, a short and understandable message should be your priority.
Lots of people see an ad and they don’t know what to do with it. This is where you have to step in. Be direct and give them instructions. Explain what’s expected of them. Simple “Buy now” button can go a long way.
Numbers are a vital marketing tool. They are much easier to read and digest than regular words. Also, they can be used efficiently to drive a point. Whenever you can, use numbers throughout the ad.
Medicine and dentistry are known for their almost sterile environment. Whether we’re talking about offices, instruments, medical professionals, everything has to look neat. The same goes for dental ads. Use a clear, bright color that you would use for the walls of your office.
You now know precisely how efficient dental Facebook Ads should look like.
Whether you decide to create it yourself or you hire a marketing team to do it for you, these are some of the things you have to pay attention to.
02 January 2020
02 January 2020
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Dentie Leads is a dental marketing company that serves dental clinics across the USA. We help dentists grow and their practice by providing high-quality dental leads on autopilot. We have over a decade of experience in dental SEO, Facebook ads for dentists, email marketing, and content writing.
DENTIE LEADS LTD
Address: 196 Woodside Drive, Orange Park
United States Of America
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