When it comes to dentistry, productivity is usually directly connected to profitability.
Why? Because most dental offices are small businesses where you have 1 or 2 dentists. In that regard, you cannot increase the number of treatments or visitors. Instead, you can either increase your prices (which might harm your business) or simply become more productive.
Increased productivity allows you to retain the same prices while serving a greater number of patients. By improving internal processes, your business can start flourishing. Here are some tips that will help you do it!
Time management is extremely important regardless of what type of business you’re running. However, it is especially important for dental offices. There are lots of reasons why you should stay on schedule. First and foremost, there is a limit to the number of patients you can see during a day. If you’re constantly losing a couple of minutes on each patient, this time loss will accumulate as the day goes on. Because of this, your shift might be over and you won’t be able to see the last patient or two. Alternatively, you will rush things and do a lousy job. Of course, you can always stay in the office a bit longer but that doesn’t mean your patients will be satisfied with it.
While you might schedule appointments by using pen and paper, it is much better to have everything on a computer. Today, computer systems are a necessity. But it’s not only about scheduling appointments; you can also keep patients records inside a system without having to rely on anything else. Computers are a good way of storing data. If you invest in proper web security, you can rest assured that the information is never breached. This is very important for insurance data and credit card information as a traditional collection of data is more likely to lead to human error.
Here is something that most dental offices don’t do: they don’t treat patients like guests. Most dental practices are sterile, formal environments where you come, talk with a nurse at the desk, sit on a chair and wait for your appointment. There is no interaction between a patient and the staff. While this might look professional, it is not ideal. Smaller dental offices should have a homey feeling, especially when dealing with reoccurring patients. In fact, this is the best way to keep them on the list. Communicating with people, asking them about their family, how they’ve been as of late can go a long way. Not only does it bring you closer to each other, but it also makes the patient feel less anxious prior to a big surgery which makes everything easier.
When it comes to small dental offices, dentists often use their private phone for scheduling appointments and communicating with patients. This is less than ideal. First and foremost, you cannot reach the dentist during procedures. Needless to say, this reduces productivity and causes some of the potential patients to give up on you. Instead, make sure to get a designated phone that will be used by your secretary or nurse exclusively. By having a person to take the calls, not only will you free your own schedule and avoid disturbances, but it will also be much easier to communicate and if necessary persuade potential clients to come to you.
Availability is of the utmost importance for dental offices. This is also true when it comes to your website. Visitors who stick on your site for a while will see a pop-up screen where they can type their question. The virtual assistant add-on gives a direct line of communication with the team and no matter what kind of a question a person has, it will be answered instantly. Not only will this satisfy the curiosity of your visitors but will also increase the number of scheduled appointments.
Curiously enough, medical professionals are some of the rare people who still use beepers and for a good reason. In big hospitals, if there is an emergency, you cannot wait for a person to receive a call. Instead, a message is much better and more direct. If you’re a part of a bigger dental office, you need to take beepers into consideration. You can also go for customer service management software. Regardless, improving communication between the front desk and staff members should always be your goal.
Paper billing systems are really outdated by now. Their biggest issue is the fact it takes several days for a payment to be processed. Of course, this problem doesn’t occur if you’re using an automated billing system. You can find lots of cheap programs online that can help you out. However, make sure to check the online reviews and see which one will best suit your needs.
If you have a small dental office, then this tip will probably be of no use to you. However, bigger companies tend to have issues when it comes to office layout. Not only do you have to walk a long distance to get to your department, but layout may also be inherently flawed. Make sure to rely on long hallways connecting various rooms. At the same time, make them big enough so you can add chairs, soda machines, and plants.
Basically, it is all about optimizing your processes.
Nowadays, dental practices benefit a lot from various software and computer systems. Even though you might be old school, make sure to invest some money into technology as it will make your life much easier.
You should also think about time management. Don’t try to take too many patients if you cannot handle them. Instead, focus on providing better care. These tips will definitely help you do just that.
We’re a marketing company that serves dental clinics across the USA and helps them grow their business. We have over a decade of experience in SEO, Facebook advertising, email marketing, and content writing.
Country: United State Of America
Zip Code: CO 80809
© Copyright: 2019 Dentie Leads. All rights reserved.