• 6
• Dental Marketing ,
• 02 Jan

Most dental practices nowadays offer Invisalign. That being said, it makes sense that you would like to learn more about it. In fact, these Invisalign marketing tips can make a big difference in the number of patients you are able to acquire.

So, what makes it so great? Why are dentists so interested in selling it?

In a nutshell, it can make them a lot of money! It takes little time to set up, which makes it even more economically efficient.

But, it’s not only dentists who are crazy about it. Patients also realize the numerous advantages that this product has. They are probably the best product of this type on the market.

What is Invisalign?

Talking about dental marketing, Invisalign got its name through a combination of invisible and align. They are a new age aligner meant to replace traditional bracers.

Similar to the traditional aligners, an orthodontist will have to take a mold in order to create them. Each one is custom-made, ensuring your teeth are properly realigned. It can be removed at any time, which is a great benefit. Needless to say, their biggest advantage is cosmetic. They are invisible, so no one will know that you’re wearing braces!

Invisalign should provide very similar results to that of traditional braces.

Unfortunately, given that they yield high profits, all dental companies are trying to sell it. As a result, there is enormous competition for this particular service. Everyone is advertising their Invisalign service, so it can be hard getting new clients.

Luckily, we have just the right Invisalign marketing tips for you! Read on!

1. Focus on before and after pictures

Before and after images are a very powerful tool for dental marketing. They are even better for Invisalign marketing as this product focuses on esthetics. By showing the difference between the traditional bracers and this one, you will definitely be able to attract the attention of every potential patient. You should use it on every possible page. Whether it’s your social media profile or website, make sure to leave some pictures. Focus on the most popular pages. Given that this service is one of the most profitable dental services, it will be worth your while to promote it as much as possible.

2. Always think from a patient’s perspective

Whether we’re talking about Invisalign marketing or some other form of marketing, it is always important to look at things from the client’s perspective. When promoting this item, make sure to put all the emphasis on patients and their needs. You don’t have to go overboard by advertising your practice during each step. Yes, you have to mention the fact that you’re actually providing this service, but you need to focus on how Invisalign looks on a patient. Perhaps the best way to do this is through testimonials. While patients may not believe companies, they will definitely trust people who have already started using this item. Also, try to avoid mentioning the price for as long as possible. Invisalign is really expensive, so you will have to hook a person before discussing pricing or anything else that might dissuade them from getting these bracers.

3. Use Invisalign video marketing to your advantage

The most popular social platforms are focusing on videos. Whether we’re talking about YouTube, Instagram, Twitter, or Facebook, videos are showing to have the best results and conversion rate. People are snubbing written messages and, instead, are more willing to share visual content. That makes sense as one picture is worth 1000 words, and by proxy, 1 video is worth much, much more! The best thing about videos is that they are easy to consume. It is much quicker to watch 2 minutes of a video that read the same written post, which would take you from 5 to 7 minutes. They are also much better for conveying ideas and emotions. So, how do you use it for Invisalign in particular? Try to focus on patients and their stories. “Before and after” videos are always good. You can also use them for testimonials and funny videos. Options are limitless! Just make sure to find a dental marketing agency that is able to create high-quality content! Otherwise, you will just be spending money for nothing.

4. Provide financial options

Even if you have very limited knowledge of Invisalign, you’ve probably heard that these bracers tend to be very expensive. For most people, this is a hurdle they cannot overcome. But instead of bombarding them with steep prices, offer them good financial options. Loans are a popular solution, but you can also allow patients to pay over time. No matter what, you will always be on the positive side financially. However, patients will definitely remember that you gave them options and helped them out. Even if they never hire your services again, you can rest assured they will leave a positive online review. It is very important that you don’t burden them too much with payments. Otherwise, they will never be willing to invest in Invisalign.

5. Hire a celebrity

Given how lucrative dental business is, it makes sense for your company to hire a celebrity for Invisalign marketing. Now, keep in mind that “celebrity” doesn’t mean a high-profile athlete or a movie star. You can do very well by relying on people who are popular within your community. In the end, most dental companies focus on their immediate vicinity for clientele. Hiring a celebrity is always a good marketing move. In the worst-case scenario, you can rest assured that people will remember your message. It is also good that you can pay this person in future dental treatments. So, even if you are a new dental practice with nothing to show for, you would still be able to fund such a campaign.

6. Spread your message through various social media

Facebook is recognized as one of the best dental social platforms. However, you shouldn’t limit yourself to it. There are various other platforms that might work for you, such as Twitter, Instagram, and even YouTube. It all depends on the preferences that your customers have. By spreading your message throughout these social media, you will be able to gain higher visibility. It is also good that you’re able to share one and the same content throughout these platforms. This will save you a lot of time. You should also consider going for paid ads such as Facebook Ads. Dentie Leads can definitely help you out with that!

7. Utilize testimonials and reviews

No matter what business we’re talking about, it is really hard to penetrate the market. In most cases, this is due to the fact there are many competitors, but also a lack of trust. People simply won’t rely on a young dentist; there is too much at stake. So, you will have to show them expertize and what better way to do it than by using testimonials and reviews. As previously mentioned, testimonials are usually posted on the home page.

It is much better to rely on testimonials from famous local people. You can also ask other dental professionals to vouch for you. If needed, you should pay for this service. Reviews are very important for people browsing search engines. As you may know, most of us will check the web before making a big decision. The star reviews give us a good approximation of how good a company is. By hiring a reputation manager, you will be able to track your reputation and fix it when negative reviews come.

Conclusion

There are lots of different ways to promote Invisalign. While these are the best ones, you can be creative and try different solutions.

If this is your first time doing a marketing campaign, or you simply want to make sure everything goes well, you should definitely hire a dental marketing company such as Dentie Leads. Our extensive experience will help you results that you deserve!