Dental practices usually become stabile after getting a certain number of patients. But it’s not always easy getting there. Similar to other services built on trust such as advocacy and accounting, people are not inclined to trust the first dentist they come across. Instead, acquiring new clients usually comes down to word of mouth.
Because of this, it takes time to build a reputation and start getting more clients. Sometimes, this process may take years. Instead of waiting for this to happen, it is much better to start investing in marketing. Among various approach available to us, SEO or search engine optimization is usually considered as best long-term solution.
In this article, we will talk more about search engine optimization for dental practices, its benefits and flaws, and how they can help your business flourish. Read on!
Simply put, SEO represents a set of processes that help improve your website. The ultimate goal of optimization is to reach top positions for various terms.
When browsing the web, most people will focus on the first 5 results in Google while completely disregarding everything else. If your pages cannot reach top 5 positions, no one will see them. Not only will this render your work meaningless but will also force you to miss a great promotional opportunity.
Unlike some other internet marketing activities, SEO is usually regarded as a long term approach. Other methods such as Google or Facebook ads can bring you instant traffic, but they also tend to cost a lot. Worst of all, once you stop paying, ads will stop and there will be nothing to show for. On the other hand, SEO focuses on improving your domain as a whole. All the changes are permanent and unless Google changes its algorithm, you are likely to retain relatively similar positions for certain keywords.
While SEO might not seem as an ideal approach for people who need instant profit, it is a great way to build brand over time. Optimization helps you establish your clinic as one of the best in the area. Furthermore, it will help out all other promotional activities.
Most people focus on SEO as a process that can bring more traffic. However, there is much more to it.
Search engine optimization is first and foremost a branding process. While its often said that optimization is meant to get you among top sites in a particular niche, there are various primary and secondary benefits to it. Here are the most important ones.
Visibility basically refers to how many people will notice your company. Even though visibility doesn’t always lead to increased revenues, it is something that will remain in people’s mind. Besides new clients, visibility can also affect your other activities.
Trust is extremely important for new clients as potential patients are usually reluctant to give unknown dentists a chance. Being placed on the top of the search tells them that you’re a premier company. It instantly builds trust and sets you apart from competition.
Search engine optimization can also have an impact on other marketing activities. If you properly build your site and use the right topics, it will help out relevancy of your Facebook and Google ads. Furthermore, if you ever consider expanding the business or adding more services, this will give you a proper basis from which you can go.
Besides regular users, other medical professionals will also start noticing your company. Because of that, there is a good chance they will start approaching you with various offers. They might want to cooperate with you, share costs or perhaps start various events. Even if you don’t want to cooperate with others, it is good to have such an option.
It isn’t always easy investing in marketing especially if you’re a young dentist. However, it doesn’t mean that by not investing in it, you’re saving money. Even if you break even, your site will remain optimized for years to come. So, as long as there is no negative impact, optimization will have a great long term impact on your practice. Optimization will be very valuable going forward as the costs will disappear and the profits will increase or at least remain the same.
Because all of this, optimization is often referred as the best branding tool on the web.
While you do pay for it, it isn’t actually an ad but still, it does attract new clients and builds your reputation. The only issue with it is the fact that the results are not as quick as with some other forms of advertising. However, the approach is much better for companies that wish to increase their offer or practice, or that wish to branch out.
SEO is really hard and it takes years to master. But, there are some things that almost everyone can do. Here are some quick, easy tips that you can use to optimize your site today. Keep in mind that you won’t be able to achieve the same results as professionals and you might even make some mistakes. Nevertheless, it might be a good starting point.
Links from local directories can prove to be very valuable and will also provide some extra exposure. All you have to do is add your company to local directories and get benefits.
Writing articles for other blogs can give you some great links. It can also help you establish some valuable contacts. Hyperlinks are a very valuable tool and will quickly improve authority of your pages.
Each article you create has to revolve around certain topic or keyword. Your main task is to find keywords that are easy to rank for and at the same time, give you lots of traffic. Basically, you can presume what are the main phrases people are browsing so try to create posts about them.
Creating articles just for sake of creating them will lead you nowhere. Instead, you need to focus on solving people’s problems and providing an interesting read. Always remember: you don’t have to be the greatest writer in the world but you do have to answer users’ questions.
Some of these things may seem a bit too much for you especially if you don’t have any experience with the topic. Still, by simply browsing the web you can find some great articles that will teach you how to perform each one of these actions. Alternatively, you can always contact our dental marketing company and we will provide you with some hints and instructions.
If you’re serious about your dental practice, you should at least consider optimizing your site.
Unfortunately, most dentists use their website as nothing more than a virtual business card. But it can be so much more. It can be an interactive portal that will help you connect with others, promote your service and establish yourself as the local authority.
Although the costs might seem high for some, they will lead to some amazing long term benefits.
We’re a marketing company that serves dental clinics across the USA and helps them grow their business. We have over a decade of experience in SEO, Facebook advertising, email marketing, and content writing.
Country: United State Of America
Zip Code: CO 80809
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