• Dental Marketing ,
• 21 Jan

Do you pay attention to Yelp dentist reviews? It is no secret that Yelp is a powerful tool that can have an immense impact on your marketing.

Unfortunately, there are lots of different industries that do not properly utilize this fantastic platform. While most people think that Yelp is primarily used for restaurants and bars, any company can benefit from such an exposure. Needless to say, by being able to provide an amazing service, you’re able to get more positive reviews and, thus, more clients.

According to data, approximately 90% of people who browse Yelp for dental services will book an office based on Yelp dentist reviews. Furthermore, the majority of these patients will book their appointment within a day after checking the review. This means, not only will they choose their preferable office based on Yelp scores, but they are less likely to change their mind due to prolonged decision-making.

Of course, that doesn’t mean that SEO and SMM are useless; it’s just that you can do a lot by providing good service and getting positive Yelp dentist reviews. Here are some of the most important things you need to know about this platform!

Yelp is the most credible online rating system

Truth be told, there are lots of different web platforms that focus on reviews. However, it is safe to say that Yelp is the most popular one. With that being said, it is obvious that people trust Yelp more than any other similar website.

The main reason why consumers prefer Yelp and other online platforms are because we trust word of mouth more than any other promotional method. When a person leaves anonymous online ratings, there is a higher chance this feedback is credible and reflects their real opinion. Yelp dentist reviews are hard to manipulate, which is why more than 80% of US citizens check web reviews prior to making a purchasing decision.

This trend is much more present among the younger generations than the older ones. It is really interesting that most users trust Yelp as much as personal feedback. So, we can even say that Yelp is every bit as relevant as word of mouth marketing. While most people trust these ratings, most people have said that ratings older than 3 months are no longer relevant. As a result, companies require a steady stream of reviews in order to stay at the top of their game.

There is a big correlation between increased visits to a dental clinic and their positive online reviews. Yelp is quite specific, as there are numerous guidelines that you need to adhere to. This means that your dental company will be protected from negative attacks from the competitors. It also means you’re unable to manipulate the system. While this might seem a bit restrictive, it also means that end-users will get the best information possible (which is why Yelp is the most popular online review).

Yelp is great for visibility

Perhaps the biggest benefit of Yelp is the fact you can get increased visibility without investing in marketing. All you need is to do a good job! But, there is much more to this platform. For example, you can create appointments, contact companies, request quotes, and get all the other information necessary. It connects your business and website to a much bigger platform.

You can passively get exposure without doing anything special with your website or social media accounts. This is especially great for small businesses that don’t have enough money for the initial investment. It allows you to focus on your dental skills and patient relationships without having to dabble in internet marketing.

Yelp goes two-ways. For example, after performing a treatment on patients, you can ask them to leave Yelp dentist reviews. You can even include a link to Yelp in your emails and social media posts. This means you can scale the process. The more clients you get via Yelp, the more clients will leave positive reviews. Basically, you can pump your scores and get even better feedback that will propel your medical office to new heights.

Conclusion

Yelp is an extremely cheap method of getting free online exposure. It works really well for small companies unable to invest in marketing, but any type of dental practice can benefit from such a thing.

All you need to do is provide a good service, proactively ask for Yelp dentist reviews, and wait for the fruits of your labor.